This study presents a comparative analysis of 50 Library and Information Science (LIS) Blogs and 30 Knowledge Portals to assess their growth, visibility, authority, and impact within the digital ecosystem of LIS from 2010 to 2024. Data were collected on multiple indicators, including platform growth trends, web rankings, backlinks, mentions, subject coverage, and social media engagement across Facebook, Twitter, LinkedIn, and Instagram. Statistical measures such as averages, percentages, and correlation coefficients were employed to interpret relationships between digital visibility and user engagement. Findings reveal that while LIS Blogs are more numerous and contribute extensively to discourse in areas like Digital Libraries and Information Literacy, Knowledge Portals demonstrate stronger authority with higher average backlinks, better global rankings, and greater recognition through mentions. Moreover, Knowledge Portals significantly outperform blogs in social media engagement, particularly on LinkedIn and Twitter, reflecting their broader professional reach. Subject coverage analysis shows blogs emphasize reflective and pedagogical content, whereas portals focus on structured access to resources, open access initiatives, and emerging technologies. Correlation results further suggest that cademic credibility, in terms of backlinks and mentions, aligns closely with professional visibility on social media platforms. The study concludes that LIS Blogs enhance diversity and community-driven discourse, while Knowledge Portals emerge as more authoritative and sustainable platforms for long-term influence in LIS scholarship and practice.
Original Article
English
P. 53-62