Abstract

This study presents a comparative analysis of 50 Library and Information Science (LIS) Blogs and 30 Knowledge Portals to assess their growth, visibility, authority, and impact within the digital ecosystem of LIS from 2010 to 2024. Data were collected on multiple indicators, including platform growth trends, web rankings, backlinks, mentions, subject coverage, and social media engagement across Facebook, Twitter, LinkedIn, and Instagram. Statistical measures such as averages, percentages, and correlation coefficients were employed to interpret relationships between digital visibility and user engagement. Findings reveal that while LIS Blogs are more numerous and contribute extensively to discourse in areas like Digital Libraries and Information Literacy, Knowledge Portals demonstrate stronger authority with higher average backlinks, better global rankings, and greater recognition through mentions. Moreover, Knowledge Portals significantly outperform blogs in social media engagement, particularly on LinkedIn and Twitter, reflecting their broader professional reach. Subject coverage analysis shows blogs emphasize reflective and pedagogical content, whereas portals focus on structured access to resources, open access initiatives, and emerging technologies. Correlation results further suggest that cademic credibility, in terms of backlinks and mentions, aligns closely with professional visibility on social media platforms. The study concludes that LIS Blogs enhance diversity and community-driven discourse, while Knowledge Portals emerge as more authoritative and sustainable platforms for long-term influence in LIS scholarship and practice.

• 1.   Bontis, N. (2001). Assessing knowledge assets: A review of the models used to measure intellectual capital. International Journal of Management Reviews, 3(1), 41–60.
• 2.   Boateng, F. (2025). Generative AI and the academic library: From information provider to knowledge facilitator. Journal of Academic Librarianship.
• 3.   Chaudhuri, A., & Terrones, J. (2025). AIempowered library services: A shift toward intelligent knowledge ecosystems. Library Hi Tech.
• 4.   Chu, H., & Thelwall, M. (2003). A webometric analysis of library school websites worldwide. Journal of Education for Library and Information Science, 44(3/4), 207–221.
• 5.   Clyde, L. A. (2004). Weblogs and librarianship: The role of blogs in professional communication. Electronic Library, 22(6), 453–464.
• 6.   Cox, A. M., & Corrall, S. (2013). Evolving practices and professional roles in academic libraries: A survey-based study of reflective blogging and online knowledge sharing. Journal of Documentation, 69(6), 785–802.
• 7.   Detlor, B. (2000). The corporate portal as information infrastructure: Toward a framework for portal design. International Journal of Information Management, 20(2), 91–101.
• 8.   Gupta, R., & Sharma, P. (2020). Social media integration and academic impact of LIS digital platforms. Annals of Library and Information Studies, 67(4), 189–198.
• 9.   Ingwersen, P. (1998). The calculation of Web Impact Factors. Journal of Documentation, 54(2), 236–243. 10. Kumar, S., & Verma, N. (2018). LIS blogs and portals: A comparative analysis of communication and knowledge dissemination patterns. International Journal of Library and Information Studies, 8(2), 12–22.
• 11.   Mishra, S., & Mehta, D. (2017). Reflective blogging and professional learning among LIS practitioners in India. Library Philosophy and Practice, 2017(1), 1–14.
• 12.   Mitha, M., & Omarsaib, S. (2024). Bibliometric patterns in LIS: Growth trends, citation networks and institutional contributions. Scientometrics, 129(3), 1525–1548.
• 13.   Musetti, M. A., & Costa, P. (2010). Web presence and visibility of Ibero-American LIS schools: A webometric evaluation. Information Research, 15(4), 1–13.
• 14.   Nicholas, D., et al. (2022). Digital engagement behaviour of LIS professionals: A global study of user interaction patterns and visibility metrics. Journal of Information Science, 48(2), 233–248.
• 15.   Noruzi, A. (2006). Webometric analysis of open access repositories. Webology, 3(2), 1–18.
• 16.   Pathak, R. (2021). Informal communication and content sustainability issues in LIS blogs. DESIDOC Journal of Library & Information Technology, 41(1), 15–22.
• 17.   Shukla, A., & Tripathi, A. (2016). Knowledge portals for library professionals: Enhancing access and collaboration in the digital era. International Journal of Information Dissemination and Technology, 6(3), 189–195.
• 18.   Thelwall, M. (2001). Webometrics: Introduction and link analysis techniques for information science. Annual Review of Information Science and Technology, 35, 81–135.
• 19.   Walia, P. K., & Gupta, M. (2019). Sustainability of professional blogs in Library and Information Science: Issues and prospects. Library Herald, 57(4), 355–372.
• 20.   Zafrunnisha, N., & Rafiq, M. (2021). Webometric indicators for evaluating online engagement and visibility of academic libraries. International Journal of Library and Information Services, 10(2), 1–16.
• 21.   Mondal, Debdas (2019). Development of public library in the district of Purulia: A study. Library philosophy and practice (e-journal). 2740, ISSN 1522-0222. http://digitalcommons. unl.edu/libphilprac/2740.
• 22.   Mondal, Debdas (2019). Job Satisfaction of School Library Professionals in Durgapur Subdivision Area: A Comprehensive Study, 34(4), College Libraries, ISSN 0972-1975.
• 23.   Mondal, Debdas (2020). Job Satisfaction of School Library Professionals: A Case Study of Asansol Sub-division. SRELS Journal of Information Management, 57(4), 241-244, ISSN (Print): 0972-2467, ISSN (Online): 0976-2477. DOI: 10.17821 /srels/2020 /v57i4/147959.
• 24.   Mondal, Debdas & Kar, Debal C. (2020). Marketing of Library Product and Services in the Government undergraduate college libraries: A Comparative study. Library Philosophy and Practice (e-journal). 4442, ISSN 1522-0222. https://digitalcommons.unl.edu/ libphilprac/4442. 25. Mondal, Debdas (2020). Use of e-journals under INFLIBNET in The University of Burdwan (2015-2019): Analysis with INFISTATS. Library Philosophy and Practice (e-journal). 4365, ISSN 1522-0222. https://digitalcommons.unl.edu/ libphilprac/4365.
• 26.   Mondal, Debdas (2020). Library & Information Science Education in the Universities of India: growth and development of research. Library Philosophy and Practice (e-journal). 4676, ISSN 1522-0222. https://digitalcommons.unl.edu/ libphilprac/4676.
• 27.   Mondal, Debdas & Kar, Debal C. (2021). Usage of Research Gate by the Research Scholars: A Study of the University of Calcutta. Library Philosophy and Practice (e-journal),4944, ISSN 1522-0222. https://digitalcommons.unl.edu/ libphilprac/4944.
• 28.   Mondal, Debdas & Hadagali, Gururaj S. (2021). Perspectives and Use of Research Gate by the Research Scholars of the University of Burdwan, Burdwan, West Bengal, India: A Study. Journal of Indian Library Association, 57 (1), ISSN 2277-5145.
• 29.   Mondal, Debdas (2021). Growth and Development of National Digital Library of India since inception under the initiative of IIT Kharagpur: A Comprehensive Study. Library Philosophy and Practice (e-journal),6248, ISSN 1522-0222. https://digitalcommons.unl.edu/ libphilprac/6248. 30. Mondal, Debdas & Kar, Debal C. (2021). Ranking of Universities: A Study for the Last Four Years of Top 25 Indian Universities. Indian Journal of Information Sources and Services, 11 (2), 31-44, ISSN: 2231-6094. DOI: 10.51983/ijiss-2021.11.2.2959.
• 31.   Mondal, Debdas & Kar, Debal C. (2021). Impact of NIRF Performance of Research and Professional Practice Parameter on the Top 25 Indian Universities: A Study. International Journal of Information Studies & Libraries, 6 (2),
• 32.   Mondal, Debdas. (2022). Teaching, Learning & Resources of Top 25 Indian Universities: A Study for the Last Four Years Based on NIRF. Research Explorer, 10(34),7-21, ISSN: 2250- 1940 (P), 2349-1647 (O).
• 33.   Mondal, Debdas & Kar, Debal C. (2022). Impact of NIRF Ranking on Performances of Sub-Parameters: A Study of Five Universities in West Bengal. Education India: A Quarterly Refereed Journal of Dialogues on Education, A UGC- CARE List Journal, 11(4), 1-11, ISSN 2278- 2435. http://www.educationindiajournal.org
• 34.   Mondal, Debdas (2022). Research Performance Analysis of Top Six Higher Education Institutes (HEIs) in West Bengal based on NIRF-2021 Ranking: An Evaluative Study. Journal of Library and Information Science, 47(1&2), 53-64. https://dlis.du.ac.in/?JLIS/ About-JLIS&normal.
• 35.   Mondal, Debdas & Das, Susmita (2023). Assessing Burdwan University Library Resources and Services by Postgraduate Students: A Study. Asian Journal of Information Science and Technology, 14(1), ISSN (P): 2231- 6108. www.trp.org.in.
• 36.   Mondal, Debdas & Kar, Debal C. (2023). Research Performance Analysis of Selected NIRF-2021-Ranked Universities: A Study. Education India: A Quarterly Refereed Journal of Dialogues on Education, A UGC- CARE List Journal, 12(1), 1-12, ISSN 2278-2435. http:// www.educationindiajournal.org
• 37.   Mondal, Debdas (2023). The practice of mobile learning in the digital age: A case study for U.G. Students, Durgapur, W.B., India. Library Philosophy and Practice (e-journal). 7723, ISSN 1522-0222. https://digitalcommons.unl.edu/ libphilprac/7723.
• 38.   Mondal, Debdas (2024). Research Performance Analysis of Five Key Parameters of Top 20 Indian Universities: An Evaluation. Journal of Data Science, Informetrics, and Citation Studies, 3(2), 216–222. https://doi. org/10.5530/jcitation.3.2.22.
• 39.   Mondal, Debdas (2024). Impact of Capital Expenditures on Academic Excellence and Institutional Growth in NIRF-Ranked Universities. Asian Journal of Information Science and Technology, 14(2), ISSN: 2231-6108 (P). https://doi.org/10.70112/ ajist-2024.14.2.4225.
• 40.   Mondal, Debdas (2024). Investigating the Influence of Society, Self-Indulgence, and Routine on Consumer Intentions Towards Utilizing Technology: A Case Study of Remote Access Facilities in Digital Libraries. RBU Journal of Library and Information Science, (UGC- CARE), 26, ISSN:0972-2750. https:// rbu.ac.in/home/page/102
• 41.   Mondal, Debdas (2025). Artificial Intelligence (AI): A Transformative Force, Redefining the Landscape of Modern Libraries. INQEST- Peerreviewed Multidisciplinary Online Research journal.3(1), Pg. 15-23. ISSN:
• 42.   Mondal, Debdas (2025). Data-Driven Economics: A New Era. International Journal of Technology & Emerging Research. 1(1), pg. 14-16. ISSN: 3068-109X. www.ijter.org.
• 43.   Mondal, Debdas (2025). Webometric Analysis of Twitter Hashtags in Indian Railway: A Comprehensive Study. Curr Res Traffic Transport Eng, 3(1), 01-08. ISSN: 3069-5538. DOI: 10.33140/CRTTE.
• 44.   Mondal, Debdas (2025). Libraries as Catalysts: Librarians and the Journey of Women’s Empowerment, Int J Women’s Health Care, 10(3), 01-08, ISSN: 2573-9506. DOI: 10.33140/ IJWHC. 45. Mondal, Debdas (2025). Empowering LIS Educators: AI as a Catalyst for Professional Development. Archives of Interdisciplinary Education, 1(2), 01-18, ISSN 3068-9317.
• 46.   Mondal, Debdas (2025). Publication Output and Citation Impact in Changemaker Journal (2014–2024): A Bibliometric Perspective, Changemaker: An Academic Journal of Ideas, 12, ISSN: 2348-7747. https:// changemakerjournal.in/.
• 47.   Mondal, Debdas (2025). Revamping Digital Access: An Examination of IIIT Library Websites, Journal of Information and Knowledge, 62(5), p.351-363, ISSN (Print); ISSN (Online): 2583-9314, DOI:10.17821/ srels/2025/v62i5/171880.
• 48.   Mondal, Debdas (2025). User Perception of ChatGPT and Traditional Reference Services, Indian Journal of Library and Information Science,19(3), 209–213. DOI: 10.21088/ ijlis.0973.9548.19225.1.
• 49.   Mondal, Debdas (2025). Smart Resource Management and Eco-Friendly Practices in Tourism by Local Communities. International Journal of Tourism and Hospitality (IJTH), 5(2), 2025, Pg 1-20, ISSN: 2709-9768. https:// doi.org/10.51483/IJTH.5.1.2025.52-61.

Data Sharing Statement

Funding