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Library Marketing and Sponsorship

V.R. Rajan, Chief Librarian, Mahatma Gandhi Medical College & Research Institute, Sri Balaji Vidyapeeth Deemed to be University, Pondicherry 607402, India , V.R. Rajan

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Indian Journal of Library and Information Sciences 12(2):p 133-136, May - August 2018. | DOI: http://dx.doi.org/10.21088/ijlis.0973.9548.12218.9

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Abstract

 Library is service and non profit organization and only recently organizations became aware of the need to market their products and services marketing plans, policies and programme for library provides are usually formulated to serve efficient customer demand. There are several factors which characterize the difficulties if information marketing are encounter with several deficiencies. This article explains about need and purpose for marketing information, marketing tools, information tools marketing of library and Information services, Function of Benefits of marketing of library and Information products etc. 

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DOI: http://dx.doi.org/10.21088/ijlis.0973.9548.12218.9

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Library; Marketing of Library and Information Products and Services; Need and Purpose; Marketing Tools; Function; Benefits of Marketing.

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