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New Indian Journal of Surgery 3(3):p 181-181, July - September 2012. | DOI:
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Evaluation of Knowledge and Practices of Prescribers Regarding Rationality of Promotional Drug Literature Using WHO Criteria
Chirag Saluja , Chirag Saluja , Ravinder Sah
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New Indian Journal of Surgery 3(3):p 181-181, July - September 2012. | DOI:
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Abstract
Pharmaceutical Promotion refers to all the information and persuasive activities by manufacturers and distributors in order to induce the prescription, supply, purchase and/or use of medicinal drugs. There is evidence that drug utilization problems are increasingly encountered in many developing countries due to irrational drug advertisement, lack of knoweledge and practice regarding WHO Ethical Criteria for medicinal drug promotion among prescribers and medical representatives.
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| Published | N/A |