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Marketing Strategies of Library Services

Shivamurthy P.M. , Shivamurthy P.M.

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Indian Journal of Library and Information Sciences 7(3(Suppl)):p 359-362, Sept - Dec 2013. | DOI:

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Abstract

As librarians we should be actively marketing and promoting our library services. This paper aims to clarify marketing for librarians. Practical solutions are provided on how to implement a marketing strategy, with particular emphasis on the value of using electronic information resources. It also shows the link between promoting library services and raising the profile of the library. 

Keywords: Library marketing; Strategies; Promotion; Services.

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