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Marketing of Agricultural Information in Cyber Era

Lokeshappa H , Lokeshappa H , Keshava

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Indian Journal of Library and Information Sciences 6(2):p 127-133, May-Aug 2012. | DOI:

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Abstract

The objective of marketing of information is to enhance the use of information; to generate resources for running the service continuously; to facilitate production of user oriented rather than producer-oriented product. The present article deals with marketing of agricultural information in cyber era. Discuss the availability of information technology and its use in agriculture. Proposed web based Agricultural Information Dissemination System(AgrIDS). Stressed the need for mechanization of agricultural information for easy marketing and the employability skill required to disseminate the information.


Key words: Agricultural information; Marketing; Agricultural technology; Web-based agricultural information.

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