Abstract

The present study examines the entrepreneurial behavior of Gaushalas in Uttar Pradesh, focusing on key psychological and managerial traits. Findings indicate that 58% of Gaushalas showed medium innovativeness, while 37% exhibited high levels. Achievement motivation was medium in 56% and high in 35%. Decision making ability was medium to high in 81% of cases. Notably, 58% demonstrated high risk orientation, and 74% had strong coordination ability. Planning ability was high in 58% of Gaushalas. Information-seeking behavior was moderate in 52% and high in 34%. Cosmopolitans was rated medium in 53% and high in 47%. A majority (54%) showed high self-confidence. However, profit orientation was high in only 18%, with 82% at a medium level. Overall, Gaushalas display strong entrepreneurial traits, though improvement is needed in profit orientation and strategic planning to boost long-term sustainability and impact.

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