Abstract

The community media is the media that gives the communities a voice, provides the communities with information on issues that they are interested to know. It is the media that discusses community issues using examples that are familiar to the general local community. Hence, it is the media that provides “spaces for people to discuss and debate issues” that their community is interested. Past researches revealed that before development of any kind of community programme need assessment is necessary. Present paper aim is to discuss the importance of need assessment for the development of community programme.

• 1.   Atton, C. (2002). Alternative Media, London: Sage.
• 2.   Bosch R.S.(2014). The Evolution of Rural Radio Broadcasting in New Zealand. A Thesis written for the fulfillment of the requirement of the University of Canterbury Master of Arts degree. Christchurch: University of Canterbury.
• 3.   Dagron, G. A. (2007). Call Me Impure: Myths and Paradigms of participatory Communication. In Fuller, L.K. (ed.), Community Media: International Perspectives (pp. 197-207). NY: Palgrave Macmillan.
• 4.   Dwivedi, P. and Purang, P.(2007) Training needs identification and evaluation: case study of Indian organizations. Indian Journal Training and Development. Vol. 37, No.1, pp:5-21.
• 5.   Downing, J. D.H., Ford, TV. and Stein, L. (2001). Radical Media, Rebellious Communication and Social Movements Thousand Oaks: Sage Publications.
• 6.   Jallov, B. (2012). Assessing community change: development of a ‘bare foot’ impact assessment methodology. The Radio Journal. 3(1), pp. 21-34).
• 7.   Malik, K. (2007). Perspectives in Scope and Development of a Community Radio Policy. A paper presented at the National Orientation and Workshop on Community Radio in the Maldives, Male’, Maldives 12-14 June, 2007.
• 8.   McQuail, D. (1983). Mass Communication Theory, An Introduction. London: Sage Publications.
• 9.   Ministry of Information and Broadcasting. (2006). Press Release. Grant of Permission for Community Radio Broadcasting. 16th November, 2006. New Delhi, India: Ministry of Information and Broadcasting.
• 10.   Mishra, S. P. (2002). Training in entrepreneurship- A conceptual background. Paper presented in orientation course on entrepreneurship development in agriculture, December17-31. IARI. New Delhi.
• 11.   Phillips, J. and Phillips, P. (2002). Reasons why training and development fails and what you can do about it? Training Magazine, September, pp:78-85.
• 12.   Rouda, R.H. and Kusy, M.H.1996. Four steps to conducting a need assessment. Tappi J. Retrived from. http://alumnus.caltech.edu/rouda/T2.
• 13.   Rodriguez C. (2001). Fissures in the Mediascape: An International Study of Citizens Media. NJ: Hampton Press.
• 14.   Rennie, E. (2006). Community Media: A Global Introduction. Oxford: Rowman& Littlefield Publishers, Inc.
• 15.   Stromquist, M. (2000). Examining Empowerment, Poverty Alleviation, Education within Self-Help Groups; a qualitative study. SonaliPublication, New Delhi. pp:365.
• 16.   Somasekharappa and Gangadharappa (2007). Development of socio-economic status scale for rural areas. Ph.D. Thesis, University of Agricultural Sciences, Bangalore.
• 17.   Raghava (2003). Women organization and power structure, Chugh Publications, Allahabad, India.
• 18.   Verma (2006). Empowering rural women – Production Credit for Rural Women Programme (PCRW) – A case study. Paper Presented at Regional Conference on Gender Issues in Agriculture, 5-6th December, 1990, Manila.

Data Sharing Statement

Funding