Abstract

The study canvassed for the concept of digital marketing of library products and services among librarians in selected engineering colleges of karnataka. This study investigated the existence of the concept of digital marketing in selected engineering college libraries as well as the benefits derived from digital marketing of library products and services. The study which was administered to 100 librarians in four engineering colleges of karnataka, out of which 65 librarians responded. An item by item analysis of result was carried out by means of a table and simple percentage of respondents score. The result indicated that majority of the 65 librarians who completed and returned the questionnaire had a positive attitude towards digital marketing/pricing of library, information and knowledge products and services and are also aware of the numerous benefits of digital marketing in the digital age. Based on the result of the survey, it was concluded that certain information products and services can be marketed/priced and that the age-long practice of giving all manner of library, information and knowledge services free of charge should be reconsidered.

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