Abstract

Present study was conducted purposively in the central plain zone of Uttar Pradesh to assess the Credibility of Livestock Extension Service Providers perceived by women farmers. An ex-post facto and exploratory research design were used. The central plain zone of Uttar Pradesh comprises of 14 districts namely: Allahabad, Auraiya, Etawah, Farrukhabad, Fatehpur, Hardoi, Kannauj, Kanpur Dehat, Kaushambi, Lucknow, Pratapgarh, Raibareli, Sitapur and Unnao. Out of these, four districts: Sitapur, Lucknow, Hardoi and Unnao were selected randomly. From each selected district, one block and from each block, two villages were selected randomly. Two hundred women farmers, 25 from each of the eight selected villages were picked up randomly from the list of milch rearing family and personally interviewed to assess the credibility of livestock extension service providers. Findings of the study revealed that irrespective of the districts, Veterinary Officers as most trustworthy and technically competent person for providing the livestock extension services perceived by women farmers. Paravets were found to be second most credible person due to more safety credibility. Veterinary Officers were ranked Ist with the maximum total score of 479 followed by paravetsranked IInd and Livestock Extension Officers ranked IIIrd with the total scores 445 and 426 –respectively.

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