Abstract

The International Home Improvement Market was estimated to be worth USD 1,415.98 billion in 2021, and it is anticipated to expand at a CAGR of 5.23 percent from 2022 to 2026. The market demand is influenced by the rise in demand for goods that offer greater comfort and convenience as a result of a change in customer preference for improved home amenities. Growing investments in R & D operations to uncover novel solutions and an increase in the number of market participants introducing advanced home technology and safety goods are predicted to produce profitable chances for market expansion. This study employs a quantitative approach using a survey of 125 customers to examine the influence of service quality attributes and intention to purchase hardware accessories in Thiruvallur. The result of Multiple Regression indicate that the coefficient of assurance is 0.394 and the estimated positive sign implies that such effect is positive that Behavioral Intention would increase by 0.394 for every unit increase in Assurance. Furthermore, it was determined that the assurance were the most influential factor pushing the client intention to purchase the household hardware items.

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