Abstract

The way business’s function has been dramatically altered by entrepreneurs’ use of FinTech. For instance, digital payment systems make transactions quicker and safer, lowering the need for currency and enhancing the client experience. The study aims to give policymakers, FinTech companies, and entrepreneurs practical insights by examining the functions of perceived utility, ease of use, value, service quality, regulatory support, and reputation. In the end, the research hopes to help Oman build a strong digital financial ecosystem that would allow business owners to fully use FinTech products. The study concludes that a comprehensive method tackling usefulness, value, service quality, regulatory support, and reputation is indispensable for promoting the adoption of FinTech solutions. These findings provide actionable comprehensions for FinTech developers, policymakers, and entrepreneurs targeting to influence FinTech for improved business development and innovation.

• 1.   Alsedrah, I. (2023). Digitalization and small & medium enterprise performance: a research to improve business practices. Business Review of Digital Revolution, 3(1), 20-29.
• 2.   Amnas, M. B., Selvam, M., & Parayitam, S. (2024). FinTech and Financial Inclusion: Exploring the Mediating Role of Digital Financial Literacy and the Moderating Influence of Perceived Regulatory Support. Journal of Risk and Financial Management, 17(3), 108.
• 3.   Arner, D. W., Barberis, J., & Buckley, R. P. (2016). The evolution of FinTech: A new postcrisis paradigm? University of Hong Kong Faculty of Law Research Paper No. 2015/047.
• 4.   Arslan, A., Buchanan, B. G., Kamara, S., & Al Nabulsi, N. (2022). Fintech, base of the pyramid entrepreneurs and social value creation. Journal of Small Business and Enterprise Development, 29(3), 335-353.
• 5.   Ateik, A. H. A., Bardai, B. B., & Alzubi, M. M. (2020). The mediating effect of technology competency in the intention to adopt Fintech by microfinance businesses in Yemen. International Journal of All Research Writings, 2(10), 11-19.
• 6.   Azman, N. H. N., Zabri, M. Z. M., Masron, T. A., & Malim, N. A. K. (2020). The utilisation of Islamic fintech (I-Fintech) in promoting sustainable inclusive growth: Evidence from micro-entrepreneurs in Malaysia. Journal of Islamic Monetary Economics and Finance, 6(3), 555-576.
• 7.   Balaskas, S., Koutroumani, M., Komis, K., & Rigou, M. (2024). FinTech Services Adoption in Greece: The Roles of Trust, Government Support, and Technology Acceptance Factors. FinTech, 3(1), 83-101.
• 8.   Barbu, C. M., Florea, D. L., Dabija, D. C., & Barbu, M. C. R. (2021). Customer experience in FinTech. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1415- 1433.
• 9.   Basar, S. A., Ibrahim, N. A., Tamsir, F., Rahman, A. R. A., Zain, N. N. M., Poniran, H., & Ismail, R. F. (2024). I-FinTech adoption mediation on the financial literacy elements and sustainable entrepreneurship among Bumiputera MSMEs in Malaysia. International Journal of Economics and Financial Issues, 14(4), 138-147.
• 10.   Chen, S., Li, X., & Wu, Y. (2019). FinTech and entrepreneurship: Evidence from China. Journal of Financial Intermediation, 39, 100830.
• 11.   Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences (2nd ed.). Lawrence Erlbaum Associates.
• 12.   Davis, F.D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
• 13.   Economic Empowerment A Pathway for Women’s Wellness Care - HIPS (2021). https:// www.fphighimpactpractices.org/briefs/ economic-empowerment/.
• 14.   Fernando, J. (2024) Financial literacy: What it is, and why it is so important to teach teens. https://www.investopedia.com/terms/f/ financial-literacy.asp.
• 15.   Grant, M. (2024) Financial Inclusion: Definition, Examples, and Why It’s Important. https:// www.investopedia.com/terms/f/financialinclusion.asp.
• 16.   Haddad, C., & Hornuf, L. (2019). The emergence of the global FinTech market: Economic and technological determinants. Small Business Economics, 53(1), 81-105.
• 17.   Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate Data Analysis (7th ed.). Pearson Education.
• 18.   Hayes, A. (2023) Blockchain Facts: What is it, how it works, and how it can be used. https:// www.investopedia.com/terms/b/blockchain. asp.
• 19.   Hu, Z., Ding, S., Li, S., Chen, L., & Yang, S. (2019). Adoption intention of FinTech services for bank users: An empirical examination with an extended technology acceptance model. Symmetry, 11(3), 340.
• 20.   Jessika, Y. R., Suhardiyah, M., Estiasih, S. P., Saraswati, R. A., & Amna, L. S. (2024). Career Women’s Interest in Using Financial Technology. International Journal of Economics, Business and Innovation Research, 3(01), 256-272.
• 21.   Jin, C. C., Seong, L. C., & Khin, A. A. (2019). Factors affecting the consumer acceptance towards FinTech products and services in Malaysia. International Journal of Asian Social Science, 9(1), 59-65.
• 22.   Kagan, J. (2024) Financial Technology (Fintech): Its uses and impact on our lives. https://www. investopedia.com/terms/f/fintech.asp.
• 23.   Kagan, J. (2024b) What is Peer-to-Peer (P2P) lending? definition and how it works. https:// www.investopedia.com/terms/p/peer-topeer-lending.asp.
• 24.   Kalmykova, E. Y., & Ryabova, A. (2016). FinTech market development perspectives. In SHS Web of Conferences. Vol. 28: Research Paradigms Transformation in Social Sciences (RPTSS 2015). —Les Ulis, 2016. (Vol. 282015, p. 1051). EDP Sciences.
• 25.   Karim, R. A., Sobhani, F. A., Rabiul, M. K., Lepee, N. J., Kabir, M. R., & Chowdhury, M. A. M. (2022). Linking FinTech payment services and customer loyalty intention in the hospitality industry: the mediating role of customer experience and attitude. Sustainability, 14(24), 16481.
• 26.   Khera, P., Ogawa, S., Sahay, R., & Vasishth, M. (2022). Women in fintech: as leaders and users.
• 27.   Kou, G., Xu, Y., Peng, Y., Shen, F., Chen, Y., & Chang, K. (2021). The application of FinTech in promoting financial inclusion in developing countries: A theoretical analysis and empirical evidence. Technological Forecasting and Social Change, 158, 120143.
• 28.   Lee, I., & Shin, Y. J. (2018). FinTech: Ecosystem, business models, investment decisions, and challenges. Business Horizons, 61(1), 35-46.
• 29.   Moreira-Santos, D., Au-Yong-Oliveira, M., & Palma-Moreira, A. (2022). Fintech services and the drivers of their implementation in small and medium enterprises. Information, 13(9), 409.
• 30.   Ozili, P. K. (2018). Impact of digital finance on financial inclusion and stability. Borsa Istanbul Review, 18(4), 329-340.
• 31.   Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.
• 32.   Pham, T. T. H., Le, T. L., Dinh, T. H., & Pham, T. T. H. (2024). FinTech knowledge as drivers of higher education students’ FinTech entrepreneurial intentions: Insights from stimulus-organism-response theory. The International Journal of Management Education, 22(3), 101027.
• 33.   Pratama, J. (2021). Analysis of factors affecting trust on the use of FinTech (P2P lending) in Indonesia. Jurnal Sisfokom (Sistem Informasi Dan Komputer), 10(1), 79- 85.
• 34.   Puschmann, T. (2017). FinTech. Business & Information Systems Engineering, 59(1), 69-76.
• 35.   Rahman, M., Gazi, M. A. I., & Bhuiyan, M. A. (2020). FinTech adoption in developing countries: Determinants and challenges. Journal of Finance and Banking Review, 5(1), 11-22.
• 36.   Ryu, H. S., & Ko, K. S. (2020). Sustainable development of Fintech: Focused on uncertainty and perceived quality issues. Sustainability, 12(18), 7669.
• 37.   Staff, → C. → (2023) → What → is → finance → management? https://www.coursera.org/ articles/finance-management.
• 38.   Stenberg, A. (2017). What does Innovation mean-a term without a clear definition.
• 39.   Suri, T., & Jack, W. (2016). The long-run poverty and gender impacts of mobile money. Science, 354(6317), 1288-1292.
• 40.   Tavakol, M., & Dennick, R. (2011). Making sense of Cronbach’s alpha. International Journal of Medical Education, 2, 53–55.
• 41.   Taylor, K. (2024) The Digital Divide: What It Is, and What’s Being Done to Close It. https://www.investopedia.com/the-digitaldivide-5116352.
• 42.   Team, → I. → (2024) → What → is → a → RoboAdvisor? https://www.investopedia.com/ terms/r/roboadvisor-roboadviser.asp.
• 43.   Tobin, D. (2021) What is Data Privacy—and Why Is It Important? https://www.integrate. io/blog/what-is-data-privacy-why-is-itimportant/.
• 44.   Valverde, S. C., & Fernández, F. R. (2020). Financial digitalization: banks, FinTech, bigtech, and consumers. Journal of Financial Management, Markets and Institutions, 8(01), 2040001.
• 45.   Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425-478.
• 46.   What → are → Digital → Skills → & → Why → are → they → important? → Retrieved → from https:// digitalskills.unlv.edu/digital-marketing/ what-are-digital-skills/
• 47.   Zhou, T. (2011). Understanding online community user participation: A social influence perspective. Internet Research, 21(1), 67-81.

Data Sharing Statement

Funding