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Reaching the Unreached Through Mobile Apps: A Field Study

G.R.K. Sharma Professor & University Head Dept. of Veterinary & A.H.Extension Education, College of Veterinary Science Sri Venkateswara Veterinary University Tirupati, Andhra Pradesh 517502, India. , G.R.K. Sharma

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Indian Journal of Agriculture Business 3(2):p 71-74, Jul-Dec 2017. | DOI: DOI: http://dx.doi.org/10.21088/ijab.2454.7964.3217.2

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Abstract

Mobile phones can act as a catalyst to rejuvenate the extension services. Recent advancements in the mobile technology are the mobile apps. Mobile apps as an extension services delivery tool could be the most affordable way for farmers to access useful, relevant information. The quality of mobile apps mainly attribute to effective extension service delivery. Thus, present research was formulated to study the quality of mobile apps to improve services to livestock farmers. The study reveals that majority of the respondents were young with basic education, marginal farmers and had medium herd size with medium innovativeness. The quality of the mobile app was good which was measured on different aspects viz. downloading, user interactivity, attraction, holding the interests, visuals and content. There is a need to focus on improving the quality of the mobile apps so that mobile apps could be better utilized in livestock extension system.

Keywords: Mobile Apps; Quality; Livestock; Extension; Women. 

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DOI: DOI: http://dx.doi.org/10.21088/ijab.2454.7964.3217.2

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