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Marketing Strategies for Boosting Online Engagement: A Conceptual Framework

S Sumiya, Nishanth Bala M.

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Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator

Journal of Social Welfare and Management 15(3):p 261-266, September-December 2023. | DOI: http://dx.doi.org/10.21088/jswm.0975.0231.15323.19

How Cite This Article:

Sumiya S, Nishanth Bala M. Marketing strategies for boosting online engagement: a conceptual framework. J Soc Welfare Manag. 2023;15(3 Pt 2):261–266.

Timeline

Received : July 11, 2023         Accepted : August 31, 2023          Published : December 12, 2023

Abstract

Marketing can be defined as the strategic process of identifying, understanding, and satisfying the unique desires and needs of customers through innovative creation, promotion, and distribution of unparalleled products or services. Its ultimate objective is to enhance sales and revenue by delivering value to customers. On the other hand, digital marketing is a specialized subset of marketing that utilizes digital channels, such as search engines, social media platforms, email, and websites, to promote products or services.

References

  • 1.   Smith, A. D. (2018). The 7 Best Ways to Increase Your Online Sales in 2018. Entrepreneur. https:// www.entrepreneur.com/article/311626.
  • 2.   Patil, H. (2020). Top 10 Digital Marketing Strategies to Increase Online Sales in 2020.MarTechCube. https://www.martechcube.com/top-10-digitalmarketing-strategies-to-increase-online-salesin-2020/.
  • 3.   Yotpo. (2018). How to Increase Online Sales: 14 Effective Tips. https://www.yotpo.com/blog/ how-to-increase-online-sales/.
  • 4.   Kissmetrics. (2017). 12 Effective Ways to Increase Online Sales. https://blog.kissmetrics.com/12- ways-to-increase-online-sales/.
  • 5.   Hub Spot. (n.d.). How to Increase Online Sales: A Comprehensive Guide. https://www.hubspot. com/e-commerce/how-to-increase-online-sales.
  • 6.   Digital Marketing Institute. (2019). 10 Proven Ways to Increase Online Sales. https://digital marketing institute.com/blog/10-proven-ways-to-increaseonline-sales.
  • 7.   Shopify. (n.d.). How to Increase Online Sales: 11 Proven Tips for Your Store. https://www.shopify. com/blog/how-to-increase-online-sales.
  • 8.   Big Commerce. (n.d.). 15 Ways to Increase Online Sales Today. https://www.bigcommerce.com/ blog/how-to-increase-online-sales/.
  • 9.   Google. (n.d.). Grow Your Business Online. https://www.google.com/intl/en_us/business/ resources/marketing-strategies/.
  • 10.   Digital Marketer. (2021). 18 Ecommerce Marketing Strategies to Increase Online Sales. https:// www.digitalmarketer.com/blog/ecommercemarketing-strategies/Top of Form.

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There are no additional data available

Funding

This research received no funding

Author Contributions

All authors contributed significantly to the work and approve its publication.

Ethics Declaration

This article does not involve any human or animal subjects, and therefore does not require ethics approval

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Conflicts of Interest

No conflicts of interest in this work.

About this article

Cite this article

Sumiya S, Nishanth Bala M. Marketing strategies for boosting online engagement: a conceptual framework. J Soc Welfare Manag. 2023;15(3 Pt 2):261–266.

Licence:

Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator

Received Accepted Published
July 11, 2023 August 31, 2023 December 12, 2023
DOI: http://dx.doi.org/10.21088/jswm.0975.0231.15323.19

Keywords

Digital MarketingBrandingPromoitionMarketing Mix

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Timeline

Received July 11, 2023
Accepted August 31, 2023
Published December 12, 2023

licence

Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator


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