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Behavioral Science in Public Health

Balasaheb M Biradar

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Indian Journal of Surgical Nursing 11(1):p 23-25, January-April 2022. | DOI: https://doi.org/10.21088/ijsn.2277.467X.11122.3

How Cite This Article:

Balasaheb M Biradar/Behavioral Science in Public Health/Indian J Surg Nurs. 2022;11(1):23–25.

Timeline

Received : January 10, 2022         Accepted : February 14, 2022          Published : April 30, 2022

Abstract

Behavioral science is the discipline dealing with the subject of human actions of sociology, social and cultural anthropology, psychology, and behavioral aspects such as biology, economics, political science, geography, law, and psychiatry. Behavioral Science provides timely intuition to double down strategies to revive the now dampened demand for essential public health services within the society. The coronavirus is bringing down the ‘perceived risk’ posed by other health issues than the Covid-19. All the communications involving public health activities in current times must adopt a framing which actively challenges behavioral barriers. People are nowadays negotiating between the harms of exposure to the pandemic and the useful benefits of other health services. This calculus can go very wrong and ties in squarely with the behavioral barriers of ‘availability bias’, ‘loss aversion’, and ‘hyperbolic discounting’. The World Health Organization in their briefing has indicated that COVID-19 may become endemic, like HIV, and never go away without proper preventive, protective measures and eradicating programmes. As we see behavioral science has brought many changes in the life of peoples and modifying their behavior in preventing the Virus, affecting people and staying safe: So behavioral Science is the back bone of the general public health system.


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Data Sharing Statement

There are no additional data available. All raw data and code are available upon request.

Funding

This research received no funding.

Author Contributions

All authors contributed significantly to the work and approve its publication.

Ethics Declaration

This article does not involve any human or animal subjects, and therefore does not require ethics approval.

Acknowledgements

We would like to express our gratitude to the patients, their families, and all those who have contributed to this study.

Conflicts of Interest

No conflicts of interest in this work.


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Cite this article

Balasaheb M Biradar/Behavioral Science in Public Health/Indian J Surg Nurs. 2022;11(1):23–25.


Licence:

Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.


Received Accepted Published
January 10, 2022 February 14, 2022 April 30, 2022

DOI: https://doi.org/10.21088/ijsn.2277.467X.11122.3

Keywords

Behavioral scienceBalasaheb M BiradarAvailability biasLoss aversionHyperbolic discounting.

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Received January 10, 2022
Accepted February 14, 2022
Published April 30, 2022

licence


Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.


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