Abstract

Background: Body image is related to how people thinks and feel about their own body. It relates to person’s perception, feelings and thoughts, about his or her body and is usually conceptualized as incorporating body size estimation, evaluation of body attractiveness, and emotions associated with body shape and size. Objectives 1. To assess the level of knowledge and attitude on body image among college students. 2. To correlate the level of knowledge and attitude. 3. To associate the level of knowledge and attitude on body image among college students with selected socio-personal variables. Research methodology: A Quantitative non experimental research approach and cross sectional analytical research design was used for this study. Consecutive sampling technique was used to select 330 samples. Data collection was done using a self-administered questionnaire to assess the knowledge and 5 point Likert Scale to assess the attitude on body image among college students. Results: The study findings revealed that out of 330 students majority 161 (48.8%) had poor knowledge, 144 (43.6%) of them had average knowledge and 25 (7.6%) of them had good knowledge. With regard to attitude, majority 233 (70.6%) had moderately favorable attitude, 95 (28.8%) of them had favorable attitude and 2 (0.6%) of them had unfavourable attitude. Mean score of college students on level of knowledge regarding body image was 5.60 with SD 2.080. The mean attitude score of college students regarding body image was 50.79 with SD 7.158.

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