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Indian Journal of Agriculture Business 11(1):p 19-25, Jan-June 2025. | DOI: https://doi.org/10.21088/ijab.2454.7964.11125.2
Original Article
A Study on Perception of UG Students Towards Online Shopping
Arpita Sharma Kandpal, Pooja Bisht (M.Sc. Student), Paila Ahalya (M.Sc. Student), Mamta (M.Sc. Student)
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Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.
Indian Journal of Agriculture Business 11(1):p 19-25, Jan-June 2025. | DOI: https://doi.org/10.21088/ijab.2454.7964.11125.2
How Cite This Article:
Kandpal AS, Bisht P, et al. A Study on Perception of UG Students Towards Online Shopping. Ind J Agri Busi. 2025;11(1):19-25.Timeline
Received : December 13, 2024
Accepted : January 17, 2025
Published : June 12, 2025
Abstract
The rapid evolution of technology and increasing internet penetration have revolutionized retail, positioning online shopping as a dominant force in the modern retail landscape. This study explores the perceptions, preferences, and satisfaction levels of undergraduate students toward online shopping. A survey conducted among 61 respondents from G.B. Pant University of Agriculture and Technology employed a structured questionnaire distributed via Google Forms, with data analyzed using descriptive statistics. Findings reveal a predominantly young demographic (68.8% aged 19-21), a female majority sample (63.9%), and a slight urban preference (55.7%). Most respondents (98.4%) reported prior online shopping experiences, with Amazon emerging as the most popular platform (34.4%), followed by Flipkart (26.2%) and Myntra (23%). Clothing was the most preferred product category (73.7%), reflecting the dominance of fashion-related purchases. In terms of shopping frequency, occasional shopping (50.8%) was most common, while convenience (50.7% agreement) and perceived cost-effectiveness (50.7% agreement) emerged as key drivers for online shopping. Product variety (72.1%) and ease of comparison (70.4%) were recognized as major advantages, whereas perceptions of security were mixed, with 45.9% expressing neutrality. This study highlights the preferences and behavior of the student demographic in online retail, underscoring the significance of platforms offering diverse products, competitive pricing, and enhanced security measures to cater to this digitally savvy audience. The findings provide valuable insights for e-commerce businesses aiming to refine their strategies to meet consumer expectations.
References
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Data Sharing Statement
There are no additional data available.
Funding
This research received no funding.
Author Contributions
All authors contributed significantly to the work and approve its publication.
Ethics Declaration
This article does not involve any human or animal subjects, and therefore does not require ethics approval.
Acknowledgements
Information not provided.
Conflicts of Interest
The authors report no conflicts of interest in this work.
About this article
Cite this article
Kandpal AS, Bisht P, et al. A Study on Perception of UG Students Towards Online Shopping. Ind J Agri Busi. 2025;11(1):19-25.
Licence:
Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.
| Received | Accepted | Published |
|---|---|---|
| December 13, 2024 | January 17, 2025 | June 12, 2025 |
DOI: https://doi.org/10.21088/ijab.2454.7964.11125.2
Keywords
ConsumerE-commercePerceptionSatisfactionSearch for Similar Articles
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Timeline
| Received | December 13, 2024 |
| Accepted | January 17, 2025 |
| Published | June 12, 2025 |
licence
Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)
This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.
