Full Text (PDF)
Indian Journal of Plant and Soil 6(2):p 69-72, July-December 2019. | DOI: DOI: http://dx.doi.org/10.21088/ijps.2348.9677.6219.1
Original Article
A Comparative Study of Consumer Preference Towards Chocolates Brands in Jammu City
Ashish Kumar Isher , SP Singh1 , Tanya Gupta2 , Anil Bhat3 , Ashish Kumar Isher4 , Sabbey Sharma5
Author Information
Licence:
Indian Journal of Plant and Soil 6(2):p 69-72, July-December 2019. | DOI: DOI: http://dx.doi.org/10.21088/ijps.2348.9677.6219.1
How Cite This Article:
SP Singh, Tanya Gupta, Anil Bhat, et al. A Comparative Study of Consumer Preference Towards Chocolates Brands in Jammu City. Indian J Plant Soil. 2019;6(2):69–72.
Timeline
Received : N/A
Accepted : N/A
Published : N/A
Abstract
The present research was conducted in Jammu city for analyzing Consumer preference towards different chocolate brands. Primary data was collected from the respondents of Jammu city through the market survey using questionnaires as the measurement tool. Percentage method and Garrett ranking technique was used to analyse the data. The sample size taken for the study was 150. The results revealed that majority of the consumers were female i.e. 60 percent. Also the results depicted that the quality and taste of the chocolates are the most influencing factors that impact the consumers’ preference and their purchase decision.
Keywords: Consumer Preference; Market; Purchase; Garrett
Ranking.
References
No records found.
About this article
Cite this article
SP Singh, Tanya Gupta, Anil Bhat, et al. A Comparative Study of Consumer Preference Towards Chocolates Brands in Jammu City. Indian J Plant Soil. 2019;6(2):69–72.
Licence:
| Received | Accepted | Published |
|---|---|---|
| N/A | N/A | N/A |
DOI: DOI: http://dx.doi.org/10.21088/ijps.2348.9677.6219.1
Keywords
Search for Similar Articles
Similar Articles
- An Outbreak of Armyworm, Mythimna separata (Walker) in Jhum Rice of Arunachal Pr...
- Understanding Abiotic Stress in Lentils: Impacts and Mitigation Approaches
- Effect of Organic Supplements on Productivity of Ganoderma lucidum
- Impact of Seed Priming Application of Gibberellic Acid on Development, Harvestin...
- Allelopathy and its Potential in Pulses
Article Level Metrics
Last UpdatedWednesday 17 June 2026, 15:50:59 (IST)
349
Accesses
0
91
00
Citations
NA
NA
NA
Download citation
Article Keywords
Keyword Highlighting
Highlight selected keywords in the article text.
Timeline
| Received | N/A |
| Accepted | N/A |
| Published | N/A |