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The Role of Digital Media in the Growth of Yoga Professional in Thrissur City

Preetha PB., Research Scholar, Swami Vivekananda Yoga Anusandhana University, Bengaluru, Karnataka 560019, India. , Preetha PB.

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Journal of Social Welfare and Management 10(3 (Special Issue)):p 547-550, Sep-Dec 2018. | DOI: http://dx.doi.org/10.21088/JSWM.0975.0231.10318.37

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Abstract

 Health care industry is one of the fastest growing industries in the world. The business world is watching this booming industry. Directly we can’t see the competition in this field but business wise things are little crowded. Yoga studios are mainly dependent on the yoga mentors. Now a days, the world is facing a general problem that is information explosion which means an explosion of knowledge. The digital media brings the entire world to the individual. So, this distant learning helps the instructors to study various teaching methods. For this study, I have chosen Thrissur district to see the influence of digital media in the growth of Yoga professionals. A sample of 60 Yoga instructors are taken for the study to see how far the digital media has helped them to develop their subject knowledge.

 

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DOI: http://dx.doi.org/10.21088/JSWM.0975.0231.10318.37

Keywords

Yoga; Yoga Professionals; Yoga as Career;Influence Digital Media; Growing Industries; Health care Industry.

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