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Scope of Indian Flat Breads as Start up Business in Kerala

James Varkey, Research Scholar, Bharatiar University, Coimbatore, Tamil Nadu 641 046, India. , James Varkey Mandapathil , Ambeesh Mon S ,

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Journal of Social Welfare and Management 10(3 (Special Issue)):p 335-340, Sep-Dec 2018. | DOI: http://dx.doi.org/10.21088/jswm.0975.0231.10318.1

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Abstract

 A start up is a new business venture which aim to meet the emerging business demand. Generally a startup is having high chances of failure. But Start up aims to meet a marketplace need, want or problem by developing a viable business model around products, services, processes or platforms. Making and selling Chapattis, Pori and Poratta (Half cooked), is of high market demand due to low startup investment and easiness to sell the product since there is a market demand for the product. Due to the changing life style of Kerala people and growing level of disposable income, many eat from outside or buy readymade eatables. This has made the option of selling flat breads more attractive and lucrative business. This paper aims at understanding the market demand of flat breads particularly Chapatti, Poratta and Pori in Kerala state along with examining this as a profitable business option. Primary data regarding the four P’s of Indian flat bread business were collected from 291 retailers of various profiles for studying the feasibility of the concept.

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DOI: http://dx.doi.org/10.21088/jswm.0975.0231.10318.1

Keywords

Startup; Indian flat Breads; Chapatti; Poratta; Pori; Feasibility.

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