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Perception and Attitude of Ed Club Members Towards Green Marketing with Special Reference to Thrissur District

Dilshara Raphi, 2nd year, M.Com, Dept. Commerce, St. Aloysius College, Elthuruth, Thrissur, Kerala 680611, India. , Dilshara Raphi

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Journal of Social Welfare and Management 10(3 (Special Issue)):p 482-485, Sep-Dec 2018. | DOI: http://dx.doi.org/10.21088/JSWM.0975.0231.10318.27

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Abstract

In this era of globalisation, it is the need of every organisation to keep its consumers in fold as well as to keep their environment safe. This research provides a brief review of youth's perception and attitude towards green marketing as an aspiring entrepreneurs. In current business scenario, environmental issues has become a challenge for the organisations, where by they are forced to produce eco-friendly products. Green marketing or eco- friendly products has become very popular to make our home - earth a green and safe. These green products are constantly working towards improving their green products. In recent years consumers has also changed their buying behaviour as they too are vulnerable to these environmental disasters. Therefore eco-friendly products or green marketing are getting wide acceptance as they are biodegradable materials will be more sought after. Thus, this paper identifies that the youth in today's world has the awareness and attitude towards green marketing. As the entrepreneur development club members or so called aspiring entrepreneurs, what is their perception towards green marketing concept and to analyse their attitude can give a conclusion that, what our home place- earth will be look like and to live in the future.

 

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DOI: http://dx.doi.org/10.21088/JSWM.0975.0231.10318.27

Keywords

Green Marketing; Environment; Eco-Friendly; Entrepreneur.

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