Abstract

Online shopping has gained popularity as more people have grown to depend on the internet. This paper examines how consumers' internet purchasing experiences have affected the city of Thoothukudi. In the city of Thoothukudi, this study was conducted. To support the investigation, both primary and secondary data are utilised. In order to analyse the primary and secondary data, various techniques were used, including standard deviation, correlation, chi-square analysis, averages, and percentages. Using a large sample of 60 samples, the study illustrates the correlations between the type of internet connection and demographic characteristics. The sample population's demographics and level of familiarity with various internet connection types are strongly correlated. In light of this, there is a distinct relationship between consumer demographics and knowledge of internet connection type. Since the projected value of chi-square is higher than the table value of these variables, the relationship between the frequency of online product purchases and socioeconomic indicators such age, education, and family size is critical at the 5% level. Some respondents are still reluctant to make purchases online because they believe that online transactions are neither safe nor reliable. The convenience of online shopping was disputed by some respondents. Despite the fact that some survey participants believe internet shopping offers better deals and lower prices, they are cautious to make purchases out of worry that they would receive defective goods and find it challenging to replace them.

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