Damanpreet Kaur Associate Professor, University School of Business Studies, Rayat Bahra Professional University, Hoshiarpur, Punjab,, India
Ramandeep Singh Assistant Professor, GNA Business School, GNA University, Phagwara, Punjab, India
Address for correspondence: Damanpreet Kaur, Associate Professor, University School of Business Studies, Rayat Bahra Professional University, Hoshiarpur, Punjab,, India E-mail: damankaur21@gmail.com
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Damanpreet Kaur, Ramandeep Singh. Humans, Machines, and Morals: Next Generation of AI. J Soc Welfare
Manag. 2026; 18(3): 167–177.
Timeline
Received : August 24, 2026
Accepted : October 01, 2026
Published : December 30, 2026
Abstract
Businesses don’t have to brace for the consequences when it comes to the use of artificial Intelligence (AI) in the wrong manner. Malfunctions or biases in AI applications can lead to significant governance and compliance issues, potentially damaging the company’s reputation. Often these challenges occur due to challenges
with the AI development process, including rushing through development, lack of knowledge about technology, and inadequate quality control. To resolve these issues, more and more companies are establishing rules and guidelines for AI to follow. Ethical AI Principles are not enough to ensure proper use of AI in the business environment. This research explores the potential uses of AI, including automation, machine learning, and natural language processing, and how these technologies could improve everyday work and free up people’s time for
strategic and creative work. The approach assumes that financial development goes beyond a policy goal; it’s a catalyst for other major development goals like poverty reduction, gender equality, and long-term economic empowerment. Artificial intelligence ethics examines the ethical guidelines, laws, and principles for AI. To keep their standards, organizations need strong, mandatory governance systems, such as tools for managing processes and making sure there are relevant audit trails. Businesses with robust governance framework guided by an ethical council and backed by clear standards will minimise the risks associated with AI. The future of machines is in the shaping and particularly the area of artificial intelligence. As we go on to the next level of invention, it is becoming more and more important to understand the ethical consequences of these changes.
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Damanpreet Kaur, Ramandeep Singh. Humans, Machines, and Morals: Next Generation of AI. J Soc Welfare
Manag. 2026; 18(3): 167–177.
This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.
This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.