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Indian Journal of Library and Information Sciences 18(1):p 75-80, January - April 2024. | DOI: 10.21088/ijlis.0973.9548.18124.8
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Marketing Strategy for Information Products and Services in Library: In view of the Ranganathan’s five Laws of Library and Information Science
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Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.
Indian Journal of Library and Information Sciences 18(1):p 75-80, January - April 2024. | DOI: 10.21088/ijlis.0973.9548.18124.8
How Cite This Article:
Kumar M. Marketing strategy for information products and services in library: in view of Ranganathan’s five laws of library and information science. Indian J Lib Inf Sci. 2024;18(1):75-80.Timeline
Received : April 26, 2023
Accepted : June 15, 2023
Published : April 06, 2024
Abstract
The paper emphasises the need of information products and services and marketing strategies five laws of LIS have been amended to match the marketing of Library Services.
References
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- 2. Ranganathan (S.R.). Five laws of library science. 1931. Madras Library Association. Madras.
- 3. Khali Klaib (FJA). Marketing of information products and services by libraries and information centres in Jorden. Ph.D Theses. 1994. Jiwaji University, Gwalior.
- 4. Vaishnav (A.A.). Marketing university libraries. 1997. Rawat. Jaipur.
- 5. Panday (S.N.). Information marketing: need of the hour. ILA Seminar papers. 47th. All India library conference. 2001: Warrangal.
- 6. Sharma (R) and Chaudhary (P.K.). Marketing value added management information to user community: a case study of AIMA library. 48th All India library conference 2003. Bangalore.
- 7. http://www.libsuite.com/webopac.htm.
- 8. http://en.wikipedia.org/wiki/OPAC/.
- 9. Asemoah-Hassan, H. R. (2002) The state of information and communication technology (ICT) in university libraries in the West African subregion. Kumasi: SCAULWA.
- 10. Uzoigwe, C. U (2004) Information technologies in Libraries: The Nigerian case. Coal City Libraries, 1(1), 28-41 Yi, Z. (2016) Effective techniques for the promotion of Library services and resources. Information Research, 21(1), 1-22.
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Funding
This research received no funding.
Author Contributions
All authors contributed significantly to the work and approve its publication.
Ethics Declaration
This article does not involve any human or animal subjects, and therefore does not require ethics approval.
Acknowledgements
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Conflicts of Interest
The authors report no conflicts of interest in this work.
About this article
Cite this article
Kumar M. Marketing strategy for information products and services in library: in view of Ranganathan’s five laws of library and information science. Indian J Lib Inf Sci. 2024;18(1):75-80.
Licence:
Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.
| Received | Accepted | Published |
|---|---|---|
| April 26, 2023 | June 15, 2023 | April 06, 2024 |
DOI: 10.21088/ijlis.0973.9548.18124.8
Keywords
MarketingLibrary ServicesOPACBlogsFive laws of library scienceSearch for Similar Articles
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Timeline
| Received | April 26, 2023 |
| Accepted | June 15, 2023 |
| Published | April 06, 2024 |
licence
Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)
This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.
