S Sumiya Assistant Professor, MEASI Institute of Management, Royapettah, Chennai 600014, Tamil Nadu, India
Nishanth Bala M Second Year, MEASI Institute of Management, Royapettah, Chennai 600014, Tamil Nadu, India
Address for correspondence: S Sumiya, Assistant Professor, MEASI Institute of Management, Royapettah, Chennai 600014, Tamil Nadu, India E-mail: sumiya.s@measiim.edu.in
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S Sumiya, Nishanth Bala M/Marketing Strategies for Boosting Online Engagement: A Conceptual Framework/J Soc Welfare Manag. 2023;15(3)(II):261–266.
Timeline
Received : July 11, 2023
Accepted : September 11, 2023
Published : December 25, 2023
Abstract
Marketing can be defined as the strategic process of identifying, understanding, and satisfying the unique desires and needs of customers through innovative creation, promotion, and distribution of unparalleled products or services. Its ultimate objective is to enhance sales and revenue by delivering value to customers. On the other hand, digital marketing is a specialized subset of marketing that utilizes digital channels, such as search engines, social media platforms, email, and websites, to promote products or services.
References
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Data Sharing Statement
There are no additional data available. All raw data and code are available upon request.
Funding
This research received no funding.
Author Contributions
All authors contributed significantly to the work and approve its publication.
Ethics Declaration
This article does not involve any human or animal subjects, and therefore does not require ethics approval.
Acknowledgements
We would like to express our gratitude to the patients, their families, and all those who have contributed to this study.
Conflicts of Interest
No conflicts of interest in this work.
About this article
Cite this article
S Sumiya, Nishanth Bala M/Marketing Strategies for Boosting Online Engagement: A Conceptual Framework/J Soc Welfare Manag. 2023;15(3)(II):261–266.
This license enables
reusers to distribute, remix, adapt, and build upon the material in any medium
or format for noncommercial purposes only, and only so long as attribution is
given to the creator.
This license enables
reusers to distribute, remix, adapt, and build upon the material in any medium
or format for noncommercial purposes only, and only so long as attribution is
given to the creator.