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Importance of Brand Image Development: A Study with Special Reference to Rural Consumers

Suni DeviV.T., Assistant Professor,P.G Dept of Commerce, SVR NSS College Vazhoor, Kottayam, Kerala 686505, India. , Suni Devi VT

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Journal of Social Welfare and Management 10(3 (Special Issue)):p 434-436, Sep-Dec 2018. | DOI: http://dx.doi.org/10.21088/JSWM.0975.0231.10318.17

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Abstract

Brand image is always considered as an important key factor in brand marketing. Brand positioning on consumers help to earn profit in a long run. So the company should concentrate on market and product positioning so as to attract the consumers and to withstand with its competitors. They should always try to hold on to existing brand and bring some new products and market services under same brand. The present study makes an attempt to analyse the importance of brand image among rural consumers.

 

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DOI: http://dx.doi.org/10.21088/JSWM.0975.0231.10318.17

Keywords

Brand Image; Market Positioning; Brand Values; Brand Marketing; Rural Consumers.

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