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Impact of Digital Marketing on Indian Consumers

T. Mahesh Babu, Research Scholar, Sri Krishnadevaraya Institute of Management, Anantapur, Andhra Pradesh State, India - 515003. , T. Mahesh Babu

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Journal of Social Welfare and Management 10(2 (Special Issue)):p 251-255, May-August 2018. | DOI:

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Abstract

The purpose of the study is to look into the opportunities of digital marketing. Here, Digital Marketing is the application of digital channels to promote or market products and services to consumers and businesses. This is the analysis that also explains about different channels of digital marketing. After the explosion of Internet, marketing strategy has taken an inedible root to reach out to the public. The digital marketing has shown cannot be match up with any other line of attack the retail sector in India is booming both on and offline that will create incredible growth. India is a relative latecomer to the online shopping revolution but it predicted that online sales would grow by 50 per cent annually in the next few years. There are many reimbursement of using digital marketing platform to market the company’s products and services but there are some challenges that a marketer using the digital marketing strategy has to face.
Keywords: Digital Marketing Channel; Schizogenesis; Virtual Relationship

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