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Impact of Balanced Mutual Fund’s Diversification Attribute on Investor Decisions

M. Krishna Naidu , M. Krishna Naidu

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Journal of Social Welfare and Management 7(2):p 73-80, April - June 2015. | DOI: DOI:https://dx.doi.org/10.21088/jswm.0975.0231.7115.3

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Abstract

Over the past decade India has been catching up with the development in the global Mutual Fund Industry. This study investigates the relative importance of the attribute considered by investor in selecting mutual funds. Balanced Mutual Fund Attribute’s Diversification as a decision parameter was tested with the selected investors/respondents; the ratings offered by them indicate the intensity of the same which are recorded against their Age, Sex, Education, job Income classification. Finding indicates that   all the firms selected for the study register high to very high impact of attributes in their investment. Though, variation exists, it is micro marginal and is negligible, indicating the high impact of the attributes for all the firms selected for the study.  In the mutual fund industry with increasing diversification and competition, the result of the study is expected to contribute to the process of structuring the funds managed by founder and to offer and insight to individual investors in their mutual fund selection.

Keywords: Mutual Fund; Attributes; Diversification; Intensity; Fund Founder; Individual Investor. 

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DOI: DOI:https://dx.doi.org/10.21088/jswm.0975.0231.7115.3

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