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Factors Influence Job Satisfaction of Bank Employees: An Internal Marketing Outlook

Venkata Sai Srinivasa Rao Muramalla, Assistant Professor, College of Business Administration, Prince Sattam Bin Abdulaziz University, Kingdom of Saudi Arabia. , Venkata Sai Srinivasa Rao Muramalla1 , Naveen Kumar Gurram2

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Journal of Social Welfare and Management 10(2 (Special Issue)):p 70-72, May-August 2018. | DOI:

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Abstract

Internal marketing is a continuous process of service organizations to motivate and empower the employees. It would help the companies to deliver the quality services consistently to the customers and to witness satisfaction of customer experiences. Apart from marketing strategies of companies, the role of employees at the front line would carry a powerful emotion that would communicate the customers about the service intentions. However, employees would influence by several factors during their performances with a service orientation. Hence, this paper discussed such factors and revealed the influence of those factors on job satisfaction of bank employees in India.

Keywords: Job Satisfaction; Customer Experiences; Service Intentions; Front Line Employees.

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