Home > Journals > Journal of Social Welfare and Management

Journal of Social Welfare and Management

Submit your article Read this Journals View all journals
Full Text (PDF)
Original Article

Economic Analysis of Dairy Plant, Milk Plant Verka, Mohali, Panjab and its Public Health Impact on the Community

S. Nikhil Gupta** , Shivani Gupta* , S. Nikhil Gupta** , Naveen Gupta***

Author Information

Licence:



Journal of Social Welfare and Management 7(4):p 165-177, October - December 2015. | DOI: DOI:https://dx.doi.org/10.21088/jswm.0975.0231.7115.2

How Cite This Article:

Timeline

Received : N/A         Accepted : N/A          Published : N/A

Abstract

 Customers today are more informed and more demanding than ever. They know quality service when they get it and they aren’t afraid of taking their business elsewhere if they don’t get it. Most manufacturers have taken this fact to heart because a refusal to acknowledge this reality can spell - failure - rejection by the one who holds the purse strings and the key to profits. Satisfaction of customer needs, in fact, provides a rationale for the firm’s existence. Therefore, consumer behavior lies at the heart of modern marketing and its knowledge is vital for a firm’s existence, growth and success. An understanding of the motives underlying the consumer behavior helps a firm to seek better and more effective ways to satisfy consumers. Consumer behavior, however, is a complex system where there is an interaction of various social, economic and psychological factors. All these factors affect the purchase decision of the buyer and his perception about different products. Buying decision process incorporates all the activities that individuals go through in their role as consumers. It starts right from the time when there is a state of deprivation (need arousal) and goes through a point when a means of need satisfaction has been obtained. It ends at a juncture when the product has been used for a sufficiently long period of time to judge the level of satisfaction (post - purchase evaluation). Satisfaction is the key to generate repeat business. It ensures customer loyalty and determines whether a customer would come to the company again.  

References

No records found.


About this article

Cite this article

Licence:



Received Accepted Published
N/A N/A N/A
DOI: DOI:https://dx.doi.org/10.21088/jswm.0975.0231.7115.2

Keywords


Article Level Metrics

Last Updated

Wednesday 17 June 2026, 00:27:05 (IST)

1088

Accesses

1
110
00

Citations


NA
NA
NA

Download citation


Article Keywords

Keyword Highlighting

Highlight selected keywords in the article text.


Timeline

Received N/A
Accepted N/A
Published N/A

licence




Access this article

Reprint Order Form
Buy this Article
Institutional Subscriptions

Share