Abstract

The way business’s function has been dramatically altered by entrepreneurs’ use of FinTech. For instance, digital payment systems make transactions quicker and safer, lowering the need for currency and enhancing the client experience. The study aims to give policymakers, FinTech companies, and entrepreneurs practical insights by examining the functions of perceived utility, ease of use, value, service quality, regulatory support, and reputation. In the end, the research hopes to help Oman build a strong digital financial ecosystem that would allow business owners to fully use FinTech products. The study concludes that a comprehensive method tackling usefulness, value, service quality, regulatory support, and reputation is indispensable for promoting the adoption of FinTech solutions. These findings provide actionable comprehensions for FinTech developers, policymakers, and entrepreneurs targeting to influence FinTech for improved business development and innovation.

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Funding