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Customer Perception on Digital Payment Platform

Fathinathul Rafna P , Fathinathul Rafna P1 , MI Anees Fathima2

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Journal of Social Welfare and Management 14(3(Part-II)):p 85-92, September-December 2022. | DOI: http://dx.doi.org/10.21088/jswm.0975.0231.14322.12

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Fathinathul Rafna P, MI Anees Fathima/Customer Perception on Digital Payment Platform/J Soc Welfare Manag. 2022;14,3(PartII):239–244

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Abstract

This paper examines the customer perception on digital payment platform in India, as India is moving towards digital payment system. 100 samples were chosen for study. This paper examines the various factors that were taken from the review of literature process. Awareness of different digital payment system. Preferred payment app, satisfaction with various digital payment system etc. Research was undertaken with the following questions: What is the level of adoption of digital payment system? How far customers feel comfortable with the use of digital payment system? What are the challenges faced by the public while using digital payment system? Based on these questions the following objectives of the study were formulated as follows: to study the customer adoption of digital payment systems and e-banking; to study the customers’ perception of digital payment system; to find the factors influencing digital payment system adoption; to analyse the role of independent variables in improving the digital payment system. The findings of the study show that the customers are satisfied with the digital payment system.

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Fathinathul Rafna P, MI Anees Fathima/Customer Perception on Digital Payment Platform/J Soc Welfare Manag. 2022;14,3(PartII):239–244

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DOI: http://dx.doi.org/10.21088/jswm.0975.0231.14322.12

Keywords

Digital; Payment; System; Customer; Adoption; E-banking etc

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