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Business Communication and its Strategy

Mitushi Jain , Mitushi Jain

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Journal of Social Welfare and Management 4(2):p 109-112, April - June 2012. | DOI:

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Abstract

Communication is used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relaying between a supply chain, for example the consumer and the manufacturer. Business communication is known simply as “Communications”. It encompasses a variety of topics, including marketing, branding, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, research & measurement, reputation management, interpersonal communication, employee engagement, online communication, and event management. It is closely related to the fields of professional communication and technical communication. In business, the term communications encompasses various channels of communication, including the Internet, Print (Publications), Radio, Television, Ambient media, Outdoor. The word of business communication is somewhat different and unique from other types of communication since the purpose of business is to make money. Therefore, since communication is the message issued by a corporate organization, body, or institute profitability, the communicator should develop good communication skills.

Keywords: Communications; Business communication; Channels of communication, Emotional and intellectual communication.

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