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An Overview towards Word of Mouth

Mallikarjun Durgaraju, Assistant Professor, Commerce and Management, C.K.M Arts & Science College, Warangal, Telangana State, India - 506006. , Mallikarjun Durgaraju

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Journal of Social Welfare and Management 10(2 (Special Issue)):p 227-236, May-August 2018. | DOI:

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Abstract

The motivation behind this paper is to understand, outline and feature the current research work in the region of word-of-mouth (WOM) alongside the current holes in the literature. This investigation is a subjective examination of 20 research articles from peer-checked on sources covering a traverse of 14 years from 2002 till 2016 tending to WOM, its predecessors, the impacts and its part in the general bigger setting. WOM unequivocally impacts buyer behavioral attitudes. Tie quality, stickiness, dedication, financial impact can direct the WOM impact. Be that as it may it stays to be seen the how different identity qualities gets influenced. The discoveries of this audit may help potential advertisers to understand WOM and its complexities and take after the best way to deal with augment the WOM impact. Given the constrained measure of the literature centered, this paper condensed the current work with the goal that researchers and organizations can utilize this information and spotlight on their WOM exercises. It additionally features the research open doors for researchers keen on seeking after further investigations around there.

Keywords: Referral; Ratings; Word of Mouth (WOM); Reviews.

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