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An Enhanced Study towards the Effectiveness of Digital Marketing

V. Sumalatha, Assistant Professor, Commerce and Management, C.K.M Arts & Science College, Warangal, Telangana State, India - 506006. , V. Sumalatha

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Journal of Social Welfare and Management 10(2 (Special Issue)):p 93-98, May-August 2018. | DOI:

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Abstract

Marketers are looked with new challenges and opportunities inside this digital age. Digital marketing is the use of electronic media by the marketers to advance the products or services into the market. The primary target of digital marketing is drawing in customers and enabling them to cooperate with the brand through digital media. This article centers around the importance of digital marketing for the two marketers and customers. We look at the impact of digital marketing on the organizations’ deals. Moreover the contrasts between conventional marketing and digital marketing in this paper are introduced. This investigation has portrayed different forms of digital marketing, effectiveness of it and the effect it has on company’s deals. Collected data has been dissected with the assistance of different statistical tools and techniques.

Keywords: Customer Reach; Promotion; Digital Marketing; Effectiveness.

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