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A Study on Effectiveness of Cloud Based CRM with Reference to ZIMS India

Siranjeevi MS, Sarah Irfan

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Journal of Social Welfare and Management 15(3):p 175-179, September-December 2023. | DOI: http://dx.doi.org/10.21088/jswm.0975.0231.15323.9

How Cite This Article:

Irfan S, Siranjeevi MS. A study on effectiveness of cloud based CRM with reference to ZIMS India. J Soc Welfare Manag. 2023;15(3 Pt 1):175–9.

Timeline

Received : July 11, 2023         Accepted : August 29, 2023          Published : December 12, 2023

Abstract

Background: Cloud based CRM is a new technology that has been widely used in the field of IT and BPM. This study aims at identifying the key areas for improvement of user satisfaction with cloud-based CRM by involving them in the evaluation process. Aims: To study the identify the effectiveness of Cloud Based CRM with Reference to ZIMS India. Material and Methods: This is a descriptive study using 120 respondents using questionnaire method. Results: Majority of the respondents choose external type of trainers for conducting training programme. Majority of the respondents are in adequate in the effectiveness of training materials. Majority of the respondents choose yes to get additional business through the power of Cloud CRM. Conclusion: Implementing CRM in the cloud means businesses do not have to purchase expensive hardware or software, and the solutions are much less time consuming to maintain. Keywords: Cloud based CRM; CSR; Manufacturing; CRM strategy; Sales Automation; CRM Solutions; HRMS. Key Message: Cloud based CRM have the same access to the software from wherever their headquarters are located. As long as a user has an Internet connection, he or she may access the Cloud based CRM applications and software, making customer interactions timelier and less costly.


References

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Cite this article

Irfan S, Siranjeevi MS. A study on effectiveness of cloud based CRM with reference to ZIMS India. J Soc Welfare Manag. 2023;15(3 Pt 1):175–9.


Licence:

Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.


Received Accepted Published
July 11, 2023 August 29, 2023 December 12, 2023

DOI: http://dx.doi.org/10.21088/jswm.0975.0231.15323.9

Keywords

Cloud based CRMCSRManufacturingCRM strategySales AutomationCRM SolutionsHRMS

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Timeline


Received July 11, 2023
Accepted August 29, 2023
Published December 12, 2023

licence


Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.


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