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A Study on Customer Preference Toward Cements Product with Reference of the Ramco Cements Ltd

Sheik Faraaz Ahmed, Khadeeja Bilquees A.

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Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator

Journal of Social Welfare and Management 15(3):p 247-250, September-December 2023. | DOI: http://dx.doi.org/10.21088/jswm.0975.0231.15323.17

How Cite This Article:

Khadeeja Bilquees A, Ahmed SF. A study on customer preference toward cements product with reference of the Ramco Cements Ltd. J Soc Welfare Manag. 2023;15(3 Pt 2):247–250.

Timeline

Received : July 11, 2023         Accepted : August 31, 2023          Published : December 12, 2023

Abstract

In 2021, the value of the worldwide cement market was US$ 344.5 billion. Looking ahead, IMARC Group projects that the market will grow at a CAGR of 6.1 percent from 2022 to 2027, reaching US$ 488.4 billion. We are continually monitoring and evaluating the direct and indirect impact of the pandemic on various end-use sectors while keeping in mind the uncertainties associated with COVID-19. According to the study's findings, these observations constitute a major factor in market contribution. Researchers who want to assist business managers with their strategic planning and decision-making have always been interested in customer preferences. Modeling the customers' multicriteria decision-making (MCDM) is an efficient technique to analyze their preferences. However, many conventional methods fall short because they can't consider numerous factors simultaneously. In this chapter, we use the Coquet Integral aggregation function technique and introduce the Rfm tool toolbox, a newly created toolbox for preference analysis. We show how this toolbox may be used to learn about the preferences that influence traveler's hotel choices by focusing on a case study of the Singapore hotel business. Researchers and managers worldwide are anticipated to gain from the newly introduced technique and produced tool kit to execute more effective business management. A study on cement product preferences concerning Ramco Cement Ltd. Data were gathered through 120 customer use structure questionnaires from diverse customer users at Ramco Cements because the study is a descriptive research design. The study's findings show a correlation between respondents' gender and Regarding Ramco Cement.

References

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Data Sharing Statement

There are no additional data available

Funding

This research received no funding

Author Contributions

All authors contributed significantly to the work and approve its publication.

Ethics Declaration

This article does not involve any human or animal subjects, and therefore does not require ethics approval

Acknowledgements

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Conflicts of Interest

No conflicts of interest in this work.

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Cite this article

Khadeeja Bilquees A, Ahmed SF. A study on customer preference toward cements product with reference of the Ramco Cements Ltd. J Soc Welfare Manag. 2023;15(3 Pt 2):247–250.

Licence:

Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator

Received Accepted Published
July 11, 2023 August 31, 2023 December 12, 2023
DOI: http://dx.doi.org/10.21088/jswm.0975.0231.15323.17

Keywords

Multi Criteria Decision MakingCorrelationPreference Analysis

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Timeline

Received July 11, 2023
Accepted August 31, 2023
Published December 12, 2023

licence

Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator


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