Abstract

The housing industry is a significant contributor to the overall economic growth of the nation. There are over 269 different industries that are either directly or indirectly dependent on the housing sector. The primary objective of the study is to shed light on the characteristics of the housing loans that HDFC bank provides to customers in the Thoothukudi District. It entails gathering primary data from the borrowers who have taken out loans from HDFC bank in the Thoothukudi District. Some of the secondary data came from articles that were published in the IBA Bulletin and the RBI Bulletin, as well as pamphlets that were prepared by various banks. Accordingtothe𿿿ndingsofthestudy,elevenpercentofcustomershaveselected HDFC Bank because of its proximity to their place of residence; twenty-seven percent have selected the bank because of its low rate of interest; fourteen percent have selected the bank because of its excellent customer service; ten percent have selected the bank because of the friendly behaviour of field staff response; fourteen percent have selected the bank because of its prompt service; seven percent as a result As a result, it is evident that the interest rate that is provided by HDFC bank is a significant as pectthatin uences the borrowers’ decision to approach the bank.Accordingtothefindingsofthesurvey,itisclearthathouseloanborrowers prefer HDFC for a variety of reasons, including the speed with which their loan applications are processed, the reduced number of procedures required, the low interestrate, theexcellentcustomerservice, the exiblerepaymentmethod,and theniceconductoffieldworkers,amongotherreasons.Ontheotherhand, those who are interested in obtaining a home loan from HDFC in the study area face a few challenges. Following careful consideration of the recommendations made by the researcher, HDFC ought to take the appropriate actions to address the issues in ordertoimproveitsoverallperformance.Itispossibleforbankstoplayasigni𿿿cant part in the process of encouraging the construction of homes in rural areas. Banks need to focus on mass customisation rather than mass market, and they also need to develop housing loan programs that are more dynamic and innovative.

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