Abstract

Women's empowerment is one of the largest issues facing our country, and it can only be accomplished when the women of this nation are educated, financially literate, and independent. Working women need to make financial decisions more wisely than non-working women. Working women buys most of the products/goods online, they make financial decisions on daily basis while making these purchases. The capacity to make wise financial decisions is known as financial literacy. People with financial literacy are better equipped to plan their finances so they can manage their daily costs, keep an emergency fund, save for their children's education, and get ready for the quick post-retirement year. The capacity to use information and skills to manage financial resources successfully for lifetime financial security is known as financial literacy. The purpose of this study was to understand the financial literacy among working women on Social media platforms. It also studied the impact of financial literacy on working women while making purchases on social media.

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Data Sharing Statement

Funding