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Consumer Rights in the Virtual Marketplace: A Critical Assessment

Diganta Biswas

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Indian Journal of Law and Human Behavior 11(2):p 93-99, July -Dec 2025. | DOI: 10.21088/ijlhb.2454.7107.11225.2

How Cite This Article:

Diganta Biswas. Consumer Rights in the Virtual Marketplace: A Critical Assessment. Indian J Law Hum Behav 2025; 11(2): 93-99

Timeline

Received : November 25, 2025         Accepted : December 20, 2025          Published : December 30, 2025

Abstract

Consumers are the foundation of every economy. A healthy economy depends on this spending, production, and growth cycle. Money spent by consumers on goods and services generates demand for them, which in turn boosts output and propels economic expansion. Rights of Consumer have been an important area of discussion from a long time in the USA. In the year 1962, US President John F. Kennedy addressed the topic of consumer rights. Today, after the digital revolution, the nature of consumer is divided into two patters: Consumer at physical marketplace and consumer at virtual market place. This paper aims to discuss the rights of a consumer in the virtual marketplace.


References

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Cite this article

Diganta Biswas. Consumer Rights in the Virtual Marketplace: A Critical Assessment. Indian J Law Hum Behav 2025; 11(2): 93-99


Licence:

Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.



Received Accepted Published
November 25, 2025 December 20, 2025 December 30, 2025

DOI: 10.21088/ijlhb.2454.7107.11225.2

Keywords

ConsumereCommerceeCommere platformDigital economyFundamental rights

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Received November 25, 2025
Accepted December 20, 2025
Published December 30, 2025

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Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.



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