Home > Journals > Journal of Social Welfare and Management

Journal of Social Welfare and Management

Submit your article Read this Journals View all journals
Full Text (PDF)
Original Article

Application of Internet Marketing in Effectiveness of Leading Non-Governmental Organizations of India

Shubhra Sinha , Shubhra Sinha

Author Information

Licence:



Journal of Social Welfare and Management 11(2):p 99-108, April-June 2019. | DOI: http://dx.doi.org/10.21088/jswm.0975.0231.11219.6

How Cite This Article:

Shubhra Sinha. Application of Internet Marketing in Effectiveness of Leading Non-Governmental Organizations of India. J Soc Welfare Manag. 2019;11(2):99-108.

Timeline

Received : N/A         Accepted : N/A          Published : N/A

Abstract

The whole world is facing problems on various dimensions of human existence such as; economic, social, environmental or security. Issues related to conflicts, natural and human made disasters, forced migration civil wars etc. are emerging at regular intervals at global scale, which leads to many problems some are man made and some natural in both cases human being are sufferers. Governmental help and efforts are not enough to address all issues. Here Non Governmental Organizations (NGOs) plays an important role in creating peaceful societies and help marginalized people or groups. The NGOs need help to channelize their cause and reach out the people in a very cost effective way and a very short span of time. Undoubtedly in all this internet acts as a marketing medium for NGO is a great help. While there are numerous studies on marketing of NGOs but there are few studies on how internet and its marketing allies can help NGOs. This study had used exploratory research paradigm and established the role of internet marketing for NGOs and its effectiveness. It was found that leading NGOs of India are using popular social media tools and its use is proportionately increasing according to their annual income and expenditure.

 

References

No records found.


About this article

Cite this article

Shubhra Sinha. Application of Internet Marketing in Effectiveness of Leading Non-Governmental Organizations of India. J Soc Welfare Manag. 2019;11(2):99-108.

Licence:



Received Accepted Published
N/A N/A N/A
DOI: http://dx.doi.org/10.21088/jswm.0975.0231.11219.6

Keywords

Internet marketing; NGOS; Social media.

Article Level Metrics

Last Updated

Tuesday 07 July 2026, 10:39:07 (IST)

1165

Accesses

1
112
00

Citations


NA
NA
NA

Download citation


Article Keywords

Keyword Highlighting

Highlight selected keywords in the article text.


Timeline

Received N/A
Accepted N/A
Published N/A

licence




Access this article

Reprint Order Form
Buy this Article
Institutional Subscriptions

Share