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An Empirical Study on Online Advertising v/s Conventional Advertising

Dimple Meena , Dimple Meena

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Journal of Social Welfare and Management 11(1):p 31-35, January-March 2019. | DOI: http://dx.doi.org/10.21088/jswm.0975.0231.11119.4

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Abstract

 Advertising, a crucial way to persuade information among the each and every section and people of society. It has a significant impact in the mind, opinion and in the crucial decisions of customers towards a product and wherein many types of advertising are available along with conventional mode of advertising. It is any non-personal presentation or promotion of goods, services or ideas. In order to conduct present study, the main emphasis is towards analyzing the importance and effective mode of advertising. In order to conduct this study, the specific preference towards advertising is taken into consideration which is taken by a questionnaire where in the people which have a good interest and obviously knowledge about it. The study was done on a sample of 100 respondents. The analysis of this study was done through Chi square test. It was analyzed that there is a significant impact of online advertising and conventional mode of advertising. After analyzing the data, it was assessed that there is a significant preference for the type of advertising wherein online advertising comparatively more advantageous. The study of this paper might be helpful to various concerned persons in their better decision making and dealing practices and more better services provided to customer which is helpful in increasing the market share, brand image and profit share.

 

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DOI: http://dx.doi.org/10.21088/jswm.0975.0231.11119.4

Keywords

Advertising; Online Advertising; Offline advertising; Massmarket; Chi square test; Null Hypothesis; Alternate Hypothesis.

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