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A Study on Consumer Perception Towards Ready to Eat Foods

Y. Hanuman Prasad , Y. Hanuman Prasad

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Journal of Social Welfare and Management 11(1):p 51-56, January-March 2019. | DOI: http://dx.doi.org/10.21088/jswm.0975.0231.11119.7

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Abstract

Food has perpetually been Associate in nursing integral a part of the society. Over the amount, India has been witnessed to be influenced by the culture than will creeps in Ready-to-Eat (RTE); Food Packages which give a person a capability to wear Associate in Nursing apron to be a master cook in no time. With the dynamic sort of food consumption and therefore the advantages of availed with Ready-to-Eat food has resulted in an exceedingly future rise within the RTE market. The analysis centred on finding the explanations for purchase and non-purchase of Ready-to-Eat food as a substitute to a daily meal (i.e. Indian bread, Rice and curries) taking into thought the changes in socio-economic conditions rife nowadays. It, therefore, focuses on knowing the perception of the shoppers towards Ready-to-Eat food and therefore the impact of things on their purchase intention. There existed Associate in Nursing ambiguity of what Ready-to-Food is, as completely different sources supplied with different meanings. numerous secondary sources were referred and the first pilot check was conducted to slim on the operational definition of Ready-To-Eat food. so as to derive a distinct segment experience of derived findings, the analysis was restricted to solely branded Ready-to-Eat product and to shoppers, UN agency was privy to RTE food products. To more slim down the scope of analysis and retain the accuracy of the results, the analysis centred on respondents happiness to Anantapur district.

 

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DOI: http://dx.doi.org/10.21088/jswm.0975.0231.11119.7

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Ready-to-eat foodConsumer PerceptionReady to eat food advantages.

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