Dr. S.G. Balaji is an accomplished Associate Professor with over 24 years of extensive experience in academia, research, and educational administration, specializing in Marketing and Management. Holding a Ph.D. in Marketing from Sri Venkateswara University, Dr. Balaji has a strong educational background including an M.B.A. and M.Phil.Currently serving at the MEASI Institute of Management, his expertise encompasses a wide range of subjects such as Services Marketing, Managerial Economics, and Legal Aspects of Business, where he has consistently achieved 100% student results. A respected Ph.D. Research Supervisor with six students successfully awarded their doctorates, Dr. Balaji has made significant contributions to scholarly literature, authoring books and publishing over 50 articles in national and Scopus/UGC Care listed international journals. He is also actively involved in academic coordination, serving as an Exam Cell Coordinator and promoter of Entrepreneurship Development Cells.

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