Masoud Lajevardi was born in 1985 in Semnan, Iran. He received his BSc in Business management from Semnan University. He then obtained his MSc in Business Administration with a specialization in Marketing, followed by a PhD in Marketing Management. He has been serving as an Assistant Professor at the university for 15 years, during which time he has published numerous papers. He is also a member of the Editorial Board of several prestigious international journals.
Editorial Board Member
Dr. Masoud Lajevardi
Research Interests :
Introduction
AFFILIATION
Assistant Professor
Marketing Mangament
Islamic Azad University
No. 159, 10th Alley, Jomhoori Blv, Jomhoori
Sq. Semnan
Iran (Islamic Republic of)
098
Email : Lajevardi_masoud@yahoo.com
RESEARCH IDS
| # | ID Type |
|---|---|
| 1. | ORCiD |
| 2. | Research Gate |
| 3. | SCOPUS |
RESEARCH INTERESTS
| # | Area |
|---|---|
| 1. | AI tourism |
| 2. | Management |
| 3. | Marketing |
PAPERS PUBLISHED
| # | Article Title | Year |
|---|---|---|
| 1. | Restarting Medical Tourism in the COVID-19 Pandemic: A Strategic-based Approach J Health Rep Technol.2022;8(2). e117932.https://doi.org/10.5812/ijhls.117932. | 2022 |
| 2. | Sense Marketing, Experiential Marketing, Customer Satisfaction and Repurchase Intention,” journal of marketing and consumer research, vol. 21, 2016. https://iiste.org/Journals/index.php/JMCR/article/view/29209. | 2016 |
| 3. | A Conceptual Model in Marketing: Celebrity Endorsement,Brand Credibility and Brand Equity,” journal of marketing and consumer research, vol. 22, 2016. https://iiste.org/Journals/index.php/JMCR/article/view/30157. | 2016 |
| 4. | A Comprehensive Perspective on Medical Tourism Context and Create a Conceptual Framework,” Journal of Tourism & Hospitality, vol. 5, No.5.2016. https://jrtr.org/index.php/jrtr/article/view/161/163. | 2016 |
| 5. | Application of Advanced Panel Threshold Regression Model to Estimate Optimal Capital Structure, “Research Journal of Finance and Accounting, vol. 7, No.17, pp: 30-422016. https://iiste.org/Journals/index.php/RJFA/article/view/32839. | 2016 |
| 6. | AI and the Cognitive Reshaping of Consumers: A Paradigm Shift in Marketing and Advertising, international journal of business and quality research. https://e-journal.citakonsultindo.or.id/index.php/IJBQR/article/view/1605. | 2016 |
| 7. | Marketing and Entrepreneurship: Relationship between Marketing Strategies, Entrepreneurial Development, Sale Growthand Corporate Profitability, journal of marketing and consumer research, vol. 17, 2015. ttps://iiste.org/Journals/index.php/JMCR/article/view/27184. | 2015 |
| 8. | Presenting a Casual Model in Organizational Citizenship Behavior using Structural Equition Model,” journal of marketing and consumer research, vol. 17, 2015. https://iiste.org/Journals/index.php/JMCR/article/view/27180 | 2015 |
| 9. | Investigating Relationship between Brand Image, Price Discount and Purchase Intention,” journal of marketing and consumer research, vol. 17, 2015. https://iiste.org/Journals/index.php/JMCR/article/view/27179. | 2015 |
| 10. | Measurement of service quality and identifying gap in Irans private banks,” Asian journal of research in marketing, vol. 4, no. 1, 2015, pp. 112-119. https://iiste.org/Journals/index.php/JMCR/article/view/27179. | 2015 |
| 11. | Destination Brand Equity in Tourism Context: Evidence on Iran,” journal of marketing and consumer research, vol. 15, 2015. https://www.iiste.org/Journals/index.php/JMCR/article/view/25889. | 2015 |
| 12. | Corporate Social Responsibility, Consumption Values and Consumers Choice Behaviour,” journal of marketing and consumer research, vol. 16, 2015. https://www.iiste.org/Journals/index.php/JMCR/article/view/26739. | 2015 |
| 13. | Entrepreneurial Learning and Entrepreneurial Networks: Explorative Learning and Exploitative Learning, Formal Network and Informal Network,” Research on Humanities and Social Sciences, vol. 5, No.21, 2015. https://www.iiste.org/Journals/index.php/RHSS/article/view/27096 | 2015 |
| 14. | Impact of Celebrity Endorser on Corporate Identity, Corporate Communication, Corporate Image and Corporate Reputation,” Journal of Poverty, Investment and Development, vol. 18, 2015. https://iiste.org/Journals/index.php/JPID/article/view/27252. | 2015 |
| 15. | A Comprehensive Perspective on Effects of Privatization on Economy,” Journal of Developing Country Studies, vol. 6,No.8, 2015. https://www.iiste.org/Journals/index.php/DCS/article/view/32394. | 2015 |
| 16. | a casual model in customer loyalty area: banking industry,” international journal of scientific management and development, vol. 6, no. 1, 2014, pp. 8- 15.https://www.academia.edu/7923626/A_casual_model_in_customer_loyalty _area_banking_industry. | 2014 |
| 17. | impact of brand origin, image and uniqueness on luxury purchase intention: an empirical study of Iran’s luxury furniture market,” journal of marketing and consumer research, vol. 6, 2014. https://www.iiste.org/Journals/index.php/JMCR/article/view/12067. | 2014 |
| 18. | effective factors on food companies brand equity: evidence from iran food industry,” journal of marketing and consumer research, vol. 4, 2014. https://iiste.org/Journals/index.php/JMCR/article/view/12063. | 2014 |
| 19. | Investigating the Effect of Customer Ethnocentrism on Awareness of Customer from Product Origin,” Advances in Environmental Biology, vol. 9, no. 8, 2014, pp. 267-277. https://go.gale.com/ps/i.do?id=GALE%7CA392176374&sid=googleScholar &v=2.1&it=r&linkaccess=abs&issn=19950756&p=AONE&sw=w&cookieCo nsent=true&analyticsOptout=false&userGroupName=anon%7E2b1fc8b&aty =open-web-entry. | 2014 |
| 20. | Investigating the effect of perceived value on purchase intention of Iran restaurants customer,” journal of applied science and agriculture, vol. 9, no. 2, 2014, pp. 550-560. https://www.aensiweb.com/old/jasa/rjfh/2014/550- 560.pdf. | 2014 |
| 21. | Reconceptualizing Customer Perceived Value in Hotel Management in Turbulent Times: A Case Study of Isfahan Metropolis Five-Star Hotels during the COVID-19 Pandemic,” Sustainability, 2023, 15(8), 7022; https://doi.org/10.3390/su15087022. | 2013 |
| 22. | An integrated model in customer loyalty context: relationship quality and relationship marketing view,” Australian Journal of Basic and Applied Science, vol. 7, no. 2, 2013, pp. 399-407. https://ajbasweb.com/old/ajbas/2013/February/399-407.pdf | 2013 |
BOOKS PUBLISHED
| # | Title | Publication Year |
|---|
BOOK CHAPTERS PUBLISHED
| # | Chapter Title | Book Title | Publication Year |
|---|
ACADEMIC PROFILE
| # | Examination | Passing Year | Country |
|---|---|---|---|
| 1. | Ph.D. (Marketing Management) | 2016 | Iran (Islamic Republic of) |
| 2. | M.Sc. (Marketing) | 2013 | Iran (Islamic Republic of) |
EMPLOYMENT DETAILS
| # | Institution | Position | Country | Service Period |
|---|---|---|---|---|
| 1. | Islamic Azad university | Assistant Professor | Iran (Islamic Republic of) | 13 years, 5 months, 15 days |
| Total Period : | 13 years, 5 months, 15 days |
PAPERS PRESENTED IN CONFERENCES
RESEARCH PROJECTS
MEMBERSHIPS
TRAINING PROGRAMS ATTENDED
HONOURS AWARDS AND DISTINCTIONS
EVENTS ATTENDED
EVENTS ORGANIZED