A.

Editorial Board Member

Dr. A. Appu

  • Address : Assistant Professor, Management, MEASI Institute of Management, India
  • E-Mail : appumiracle@gmail.com

Research Interests :


Introduction


Dr A. Appu, Assistant Professor has an experience in teaching for Post Graduate students more than a decade and currently completed PhD Programme in Management from Bharathiar University, Coimbatore. He is engaged as Course instructor by using the modern teaching techniques for subjects like Applied Operations Research, Merchant Banking & Financial Services, Quantitative & Research Methods in Business, Legal Systems in Business, Security Analysis & Portfolio Management and Corporate Finance. Presently, he is acting as Programme Officer of MIM for Red Ribbon, Youth Red Cross, Rotaract Club and Citizen Consumer Club. With the help of MIM he has organized National Workshop, Skill Development Programme and Management Developed Programme. He has published many articles in National, International Journals approved by UGC, published chapters in Edited Books and also presented papers in many National and International Conferences. He has participated in Short-term Quality Improvement Programme, International Workshops and Faculty Development Programme throughout major cities in India.


AFFILIATION


Assistant Professor

Management

MEASI Institute of Management

Peters Colony, Royapettah

Chennai

India

600014

Email : appumiracle@gmail.com


RESEARCH IDS



RESEARCH INTERESTS


# Area
1. Agri-Supply Chain Management
2. Agricultural and Food Management
3. Banking and Financial Markets
4. Digital Marketing
5. Environmental Management
6. Marketing Analytics
7. Medical Tourism
8. Service Operations Management
9. Services Marketing
10. Solid Waste Management and Farm Management

PAPERS PUBLISHED


# Article Title Year
1. A. Appu and S.G. Balaji (2022), “Factors and Motives of Usage of public transport systems in Tamil Nadu: A case of Chennai Metro Rail Services” The British Journal of Administrative Management, Volume 58, Issue 147, 2022, February 2022, ISSN 1746-1278, pp 300-306. (Listed under ‘C’ category in ABDC Journal Ranking). 2022
2. A. Appu and S.G. Balaji (2021), “Does Demographics has an Association with Usage Patterns and Level of Satisfaction towards Public Transport Systems: A Case of Metro Chennai Rail” Journal of Contemporary Issues in Business and Government, Volume 27, Issue 6, 2021, December 2021, ISSN 1323-6903, pp 1538-1545. (Listed under ‘C’ category in ABDC Journal Ranking). 2021
3. A. Appu and S.G. Balaji (2021), “Does Demographics has an Association with Usage Patterns and Level of Satisfaction towards Public Transport Systems: A Case of Metro Chennai Rail” Journal of Contemporary Issues in Business and Government, Volume 27, Issue 6, 2021, December 2021, ISSN 1323-6903, pp 1538-1545. (Listed under ‘C’ category in ABDC Journal Ranking). 2021

BOOKS PUBLISHED


# Title Publication Year
1. A. Appu and S.G. Balaji (2021), “Exploring the Factors Influencing Third Party Reverse Logistics Service Providers in Chennai city: An Exploratory Study” Contemporary Issues in Marketing Management, Volume 2, Issue 1, August 2021, ISBN 978-93-91248-17-8, pp 1-8. 2021
2. A. Appu and S.G. Balaji (2021), “A Study on Last Mile Connectivity Feeder Services among Metro Users with Reference to Chennai City” Advances in Business Management & Technology, Volume 2, Issue 1, June 2021, 978-93-91681-20-3, pp 158-165. 2021
3. A. Appu and S.G. Balaji (2020), “A Study to Measure Fast Casual Restaurant Tweak Service Delivery Model and Customer Loyalty during Covid19 Pandemic in Chennai City” 2020 Coronavirus: Pandemic in India, Volume 1, Issue 1, June 2020, ISBN No 978-81-947590-0- 3, pp 141-145. 2020

BOOK CHAPTERS PUBLISHED


# Chapter Title Book Title Publication Year

ACADEMIC PROFILE


# Examination Passing Year Country
1. HSC 2023 India
2. Ph.D. 2022 India
3. SLET 2011 India
4. JRF & NET 2010 India
5. MBA 2008 India
6. BSC MATHS 2006 India
7. SSLC 2001 India

EMPLOYMENT DETAILS


# Institution Position Country Service Period
1. MEASI Institute of Management Assistant Professor India 14 years, 6 months, 9 days
2. Jeppiaar Engineering College Assistant Professor India 1 years, 10 months, 12 days
Total Period : 16 years, 4 months, 21 days

PAPERS PRESENTED IN CONFERENCES



RESEARCH PROJECTS



MEMBERSHIPS



TRAINING PROGRAMS ATTENDED



HONOURS AWARDS AND DISTINCTIONS



EVENTS ATTENDED



EVENTS ORGANIZED