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The Importance of Social Media in Changing Face of Indian Politics

Hanumanthappa D G

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Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.

International Journal of Political Science 8(2):p 59-62, July – December 2022. | DOI: https://doi.org/10.21088/IJOPS.2454.9371.8222.1

How Cite This Article:

Hanumanthappa D G/The Importance of Social Media in Changing Face of Indian Politics/International Journal of Political Science 2022;8(2):59–62.

Timeline

Received : April 27, 2022         Accepted : May 28, 2022          Published : December 30, 2022

Abstract

Digital media is transforming how political parties communicate with voters, bridging gaps like never before. Given today's period of increasing social media usage and growing internet penetration as a result of increased smart phone usage on the one hand, and saturation of conventional mediums on the other, digital media provides the ideal platform for political parties to reach audiences globally. The usage of digital and social media expands the reach of communication efforts and allows for advocacy to be targeted and tailored to the audiences that marketers/campaigners are attempting to reach.

References

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  • 3.   Dr. AtanuMohapatra (2013), Lokpal and the Role of the Media in India's Anti-Corruption Movement. IJSSR, March, Vol.2 (3) (2013).
  • 4.   S. K. Parida and A. Das (2014), Social media and politics in Odisha, India: An Overview. Vol. 1 of the International Journal of Interdisciplinary and Multidisciplinary Studies.
  • 5.   Mr. RatneshDwivedi (2011), The Penetration of Social Media in Governance, Political Reforms, and Public Perception Building International Journal of Mass Communication, 6.1 (2011), pp. 163-167.
  • 6.   Alessandro Cisilin (2013). Deconstructing Social Media in India, Vol.14, and No. 1 of the Journal of South Asian Woman Studies.
  • 7.   Mark Granovetter, 2005. Impact of Social Structure on Economic Outcomes, Journal of Economic Perspectives, winter 2005, Vol. 19 No. 1.

Data Sharing Statement

There are no additional data available. All raw data and code are available upon request.

Funding

This research received no funding.

Author Contributions

All authors contributed significantly to the work and approve its publication.

Ethics Declaration

This article does not involve any human or animal subjects, and therefore does not require ethics approval.

Acknowledgements

We would like to express our gratitude to the patients, their families, and all those who have contributed to this study.

Conflicts of Interest

No conflicts of interest in this work.

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Cite this article

Hanumanthappa D G/The Importance of Social Media in Changing Face of Indian Politics/International Journal of Political Science 2022;8(2):59–62.

Licence:

Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.

Received Accepted Published
April 27, 2022 May 28, 2022 December 30, 2022
DOI: https://doi.org/10.21088/IJOPS.2454.9371.8222.1

Keywords

FacebookIndian PoliticsSocial MediaTraditional MediaTwitter

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Timeline

Received April 27, 2022
Accepted May 28, 2022
Published December 30, 2022

licence

Attribution-Non-commercial 4.0 International (CC BY-NC 4.0)

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.


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