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Television food commercials to children: Focus on impact, parental attitude; potential ill-effects on oral and general health

Navaneetha Cugati , Navaneetha Cugati , Sham S.Bhatt , Sundeep K.Hegde

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Indian Journal of Dental Education 3(4):p 175-180, October - December 2010. | DOI:

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Abstract

Media is one of the rapidly growing sectors of technology. Television in particular, through its food, Commercials is influencing younger generation and their food request pattern, Aim: To assess, 1. The impact of food commercials on food request and consumption pattern in children., 2. The parental attitude towards food commercials and food purchase pattern for their children., Methodology: Fifty health care professionals having a single child aged between 6-12 years, were interviewed through the questionnaire, Statistical Analysis: Chi-Square test, Results: 72% of the children were influenced by the food advertisements and insisted their parents for purchase. 56% of the children requested for food/beverage seen in the commercials, especially for the gifts and tattoos tied-up with the product, despite parents having been informed their child about the potential ill-effects of the advertised food/beverage products on general and oral health as well. 78% of them wanted the food/beverage commercials to be banned in the children\'s channel., Conclusion: Food commercials, an important factor contributing for the change in food request and consumption pattern in children may affect their general and oral health. Parents have to take prime lead in helping children make right food choice, for their harmonious growth and development.,

Key-Words: Television, Commercials, Health, Obesity

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