The freshwater on the earth is about 3% and due to increase in water pollution levels and climate change, this small percentage of fresh water is decreasing continuously. The current study conducted in Kashmir valley intends to evaluate the University students’ awareness regarding water pollution in order to show the environmental education contribution in reducing water pollution. The study was conducted in Higher educational institutions of Kashmir valley in J&K region by field questionnaire survey with 400 students from various universities of Kashmir valley. The self developed validated questionnaire used in this study was divided according to the pollution causes into industrial, agricultural and sewage water pollutants. The data collected was analysed using suitable statistical tools. The study revealed that majority of the students male as well as female students have high interest in environmental conservation, yet, a lack of education in general environmental education, as the current educational curriculum focuses on theoretical aspects more than the practical ones. The study further revealed that the media role is inactive concerning environmental awareness of water pollution. It is concluded that our study provides a scientific view of policy makers for potential future conditions to find solutions that achieve sustainability goals. A water secure world can reduce the poverty, advances education, and increases living standards of people.