This study was carried out to find out the effectiveness of immediate breast feeding without intramuscular Oxytocin during normal vaginal delivery in terms of duration of placental separation and immediate blood loss among women. The goal of maternity care is a healthy pregnancy with a physically safe and emotionally satisfying outcome for mother, infant & family. Consistent health supervision and surveillance are of utmost importance in achieving this outcome. The aim of maternal and child health is to ensure that throughout pregnancy, labor and puerperium the mother should have a good health and that every pregnancy may culminate in a healthy mother and healthy baby. The introduction of new non pharmacological interventions in intranatal period is important to prevent post partum complications that inturn helps in the reduction of maternal mortality and morbidity rates. Keywords: Non Pharmacological Intervention; Without Intramuscular Oxytocin; Normal Vaginal Delivery; Placental Separation, Immediate Blood Loss.